Author Archives: Jason Liebig

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+

Happy 100th Birthday to Oreo! – Part Two: All Those Flavors

Yesterday, I covered the evolution of Oreo cookie packaging from the 1950’s through the early 2,000’s.   Today, I’ll be taking a look at the range of flavors and limited editions that Oreo has released over the past few years.

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Happy 100th Birthday to Oreo! – Part One: The History

Oreo cookies are not a candy – they’re a cookie.   Even so, I wanted to find a reason to post about this notable anniversary for the brand.  So I searched my files and you know what?  I found that I … Continue reading

Posted in 1970's, 1980's, Chocolate, cookies | Tagged , , , , , , , , , , , , , , | 6 Comments

From the Mystery Files: Ringers – The Adult Bubble Gum.

I’ve previously pointed out that the history of candy and gum packaging is largely unknown.  It’s a bit like a fossil record in that for every piece you’ve seen, there are likely ten more that you haven’t.  For me that’s … Continue reading

Posted in 1960's, 1970's, Bubble Gum, Topps | Tagged , , , , , , , , , , , , , , , , , , , , | 2 Comments

CollectingCandy sits in on the NerdLunch podcast!

I had the opportunity to be the fourth chair for this week’s NerdLunch podcast, and you can now hear how it went.  I enjoyed talking with the guys while sharing my candy-infused perspective on a variety of nerdish topics. The … Continue reading

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Wacky Wednesdays – Hagnut

Following up the last two days of Zagnut-related coverage, I thought I’d include Wacky Wednesdays in the fun as well.

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They named it what?!? – A Zagnut-o-Rama!

I can’t imagine there’s a candy bar as oddly-named as the Zagnut, and while I’ve researched quite a lot on it, the origins of the name itself are lost to time. My initial attraction to the brand came from its … Continue reading

Posted in 1960's, 1970's, 1980's, Uncategorized | Tagged , , , , , , , , , , , , , , , | 1 Comment

Beetlejuice! Beetlejuice! Zagnut!?

When the film Beetlejuice hit theaters in 1988 it was pretty amazing.  It still stands as an extraordinary piece of film-making by visionary director Tim Burton. For me it was the first time I noticed Burton’s work, or a candy … Continue reading

Posted in 1980's, Chocolate, Uncategorized | Tagged , , , , , , , , , , , , , , | 3 Comments

A Cowboy from the UK – The British Texan

Back in the 1970’s, UK-based Rowntree Mackintosh released their Texan bar with the tagline, “The Mighty Chew”. With a cool mascot and a neat wrapper, it’s been one of the vintage UK brands I’ve become enamored with as I’ve learned … Continue reading

Posted in 1970's, British, Chocolate | Tagged , , , , , , , , , , , , , | 1 Comment

30-Year-Old-Snickers – Wrappers Recovered

Three weeks ago, I presented an assortment of unopened chocolate bars from 1981.  As a candy collector, I originally acquired them with the desire to recover the packaging – not so much the decades-old chocolate inside. Opening those packages and … Continue reading

Posted in 1980's, Chocolate, M&M's, Uncategorized | 2 Comments

Zotz – Where the fizz still is.

I have clear memories of Zotz candy from when I was a kid, both the packaging and the confectionery experience it contained.  The Zotz name and logo was like a comic book sound effect, and it accurately described the exclamation … Continue reading

Posted in 1970's, 1980's, Hard Candy | Tagged , , , , , , , , , , , , , , , , , | 12 Comments