About Jason Liebig
A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.
Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.
Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.
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Hickory Farms is mostly associated as a catalog retailer of meats and cheeses these days (with the occasional holiday pop-up store), but over the years they’ve had permanent mall locations and offered all sorts of consumable gifts, including a run … Continue reading →
Posted in 1970's, Chocolate, Private Label
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, packaging, sweets, vintage candy wrappers, wrapper
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As a confectionery brand historian and collector, one the most common inquiries I get are those that ask my assistance in identifying some product or brand from the hazy memories of that persons childhood. I’m happy to get these requests … Continue reading →
Posted in 1970's, 1980's, 1990's, Boxed, Hard Candy
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Tagged 1980's, 80's, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, face, fruit, fruit face, packaging, packaging design, sweets, vintage candy wrappers, World Candies, wrapper
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While most folks do their 2017 “year in review” type editorials in December or January, mine tend to slip to February and in the case of this year and last, the month of March. Even so, I’m wonderfully-excited to share … Continue reading →
Posted in 1950's, 1960's, 1970's, 1980's, 1990's, Boxed, Canadian, Chocolate, Christmas, Easter, Fleer, Gum, Gummies, Halloween, Hard Candy, Hershey, Holiday, M&M's, Mars, Nestle, Reese's, Sour Candy, Timeline, Topps, Wonka
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Tagged candy collecting, candy collection, candy collector, candy shopping haul, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, haul, junkfood haul, packaging, packaging design, shopping haul, sweets, vintage candy wrappers, wrapper
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Today’s entry is going to be a big one, and it covers a brand whose history I’ve been chasing down for over a decade. One of the original “big stick” bubble gum brands, it’s Bazooka’s (and Topps’) Big Buddy!
Posted in 1960's, 1970's, 1980's, Bubble Gum, Topps
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Tagged Big Buddy, big stick, Bub's Daddy, bubble gum, bubblegum, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, packaging, packaging design, sweets, Topps, vintage candy wrappers, wrapper
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They say imitation is the sincerest form of flattery. If that’s true, then Philadelphia Chewing Gum was an irrepressible flatterer when they released Mountain Chew in the 1980’s, a bubblegum product that managed to pull inspiration from two iconic brands: … Continue reading →
Posted in 1980's, Bubble Gum, Gum
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Tagged 1980's, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Mountain Dew, packaging, packaging design, Philadelphia Chewing Gum, soda, sweets, Swell, vintage candy wrappers, wrapper
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During the Summer of 2017, Hershey’s of Canada released an amazing series of special edition Twizzlers packaging featuring artwork by four talented artists. This promotion was called Twizzlers Twisted Shout-Outs and resulted in sixteen different striking Twizzlers packs. Make the … Continue reading →
Posted in Canadian, Hershey
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Tagged artist, Canada, Canadian, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, licorice, packaging, packaging design, sweets, Twizzlers, vintage candy wrappers, wrapper
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You may not know the name Astor Chocolate but you’ve almost certainly seen their products. They’ll often produce private label chocolate bars for cities and tourist locations – I featured a pair of their lovely Times Square Toys R Us … Continue reading →
Posted in Chocolate, Private Label
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, mascot, packaging, packaging design, sweets, vintage candy wrappers, wrapper
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Back in 1958, the Mars company introduced a product to the USA market that might sound familiar: It was a roll of caramel-filled drum-shaped chocolate candies, wrapped in gold foil. Mars called this new offering Marsettes, and while their time … Continue reading →
Posted in 1950's, 1960's, Chocolate, Mars
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Tagged 1950's, 1960's, 50's, 60's, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, caramel, collectible, collecting candy, confectionery, confections, mid-century, packaging, packaging design, Rolo, sweets, vintage candy wrappers, wrapper
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Though it arrives a little later than I’d planned, today I’m excited to present my 2016 “Year in Collecting” retrospective graphical collage. This is the eighth year in a row that I’ve put one of these together and it’s fun … Continue reading →
Posted in 1950's, 1960's, 1970's, 1980's, 1990's, Boxed, Canadian, Chocolate, Gum, Gummies, Hershey, M&M's, Mars, Nestle, Reese's, Timeline, Topps, Wonka
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collage, collectible, collecting candy, confectionery, confections, packaging, packaging design, retrospective, sweets, vintage candy wrappers, wrapper, Year in Collecting
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Happy Valentine’s Day, everyone! While there was a lot of great new Valentine’s seasonal offerings this year, I’ve only time for one post. I’m choosing to dedicate today’s feature on the six new-for-2017 Just Born boxed Valentine’s seasonal offerings – … Continue reading →
Posted in Boxed, Holiday
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, packaging, packaging design, sweets, Valentine's, Valentine's candy, Valentine's Day, vintage candy wrappers, wrapper
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