Ah… wax candy. As a kid, I never really understood the appeal, and frankly I was a bit afraid of the syrupy contents of some of these. But my friends and classmates seemed to enjoy them, and as I’ve found over the years, they were not alone. Things like wax lips and Nik-L-Nips are still around today, and still evoke powerful memories for those that had them in their youths.
For today’s piece, I’m going to share a series of trade ads and clippings from the early 70’s era. I don’t have much in the way of packaging for any of these wax treats. It seems that, for the most part, the packaging was an afterthought where this category of confection was concerned, and it rarely stood out by itself. It was the syrup-filled contents that were the stars of the show. That was certainly the case in the early 1970’s.
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