Spotted this week: Unreal’s Organic Candy Bars!!

Here at, we celebrate candy packaging, candy marketing, and the people behind it all.  Oftentimes that takes us down rarely-seen or unusual historical paths, and that’s where a lot of fun can be found.  But sometimes we get to look at something unusual that’s in stores right now.  Such is the case with Unreal, a line of organic candy bars that recently came to market.

This isn’t a candy review site, so I won’t get into the details of the actual product too much.  Needless to say, I sampled Unreal’s organic offerings and I quite liked them.  So yes, I bought them for the wrappers, but ended up happily eating the goodies, too.

My friend Cybele over at CandyBlog writes up detailed reviews of the whole Unreal line, so if you’re curious about the contents, you can read more about them over there.

Marketing “organic” to the typical candy bar consumer is not an easy thing to do, nor is marketing candy bars to the organic crowd, but I do think it could work, and these folks seem to have taken the right tack to do so.  The packaging is unified, striking, and different, allowing it to stand-out in a pretty competitive marketplace.  The Unreal website also doesn’t shy away from these bars still being candy – they’re not selling this as health food – they’re purposely placing these where candy bars live.

The wrappers are black, featuring the Unreal logo in colored foil, each bar receiving a number and description, rather than a name.   To me it’s sort of a cool futuristic sci-fi look, and I’ll be curious to see if it grabs the typical consumer’s attention.  For now I just want to show off these striking wrappers.

Unreal 5 – organic candy – candy bar wrapper – 2012

Unreal 5 – organic candy – candy bar wrapper – 2012

Unreal 8 – organic candy – candy bar wrapper – 2012

Unreal 41 – organic candy – candy package – 2012

Unreal 54 – organic candy – candy package – 2012

For now it appears that they’ve got those five different offerings, each one an organic alternative to a candy bar aisle mainstay. I’ll be keeping my eyes peeled for new additions to the line-up.

And that’s everything on Unreal’s Organic candy bar line-up.  See you next time!

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s My Google Profile+
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6 Responses to Spotted this week: Unreal’s Organic Candy Bars!!

  1. Leonard Kallok says:

    I have not seen these yet here in SoCal. Very nice packaging.The ingredients look good also.

  2. Brandon says:

    The packaging makes me think of Tron.

  3. Dunnyman says:

    Tried them last night, and they are DE-licious! Kind of like I remember candy tasting before they ruined it by making it as cheaply as possible.

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