Author Archives: Jason Liebig

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+

LifeSavers’ 1994 Valentine’s Treats Brochure!

With Valentine’s Day rapidly approaching I’ve decided to dedicate the next few days’ posts to Valentine’s-related candy.  Today, I’ll be sharing the contents of a neat little sales brochure covering LifeSavers’ 1994 Valentine’s offerings!

Posted in 1990's, Boxed, Hard Candy, Holiday | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Whoa…a blizzard. Preparing for Mr. Snow!

So there’s this giant blizzard heading my way, and they’ve dubbed it Nemo. I don’t recall blizzards ever getting names in the past.

Posted in 1970's, British, Nestle | Tagged , , , , , , , , , , , , | 1 Comment

CollectingCandy.com’s Anniversary Celebration – 15 Of My Favorite Posts!

As I mentioned yesterday, on February 6th 2012, CollectingCandy.com officially launched.   To celebrate this first birthday, I’ve gone back over the site’s 293 entries posted so far and have selected fifteen of my favorites to highlight and discuss.   Let’s get … Continue reading

Posted in 1950's, 1960's, 1970's, 1980's, 1990's, Boxed, British, Cadbury, Chocolate, CountdownToHalloween, Halloween, Hard Candy, Hershey, Holiday, Mars, Nestle, Wonka | Tagged , , , , , , , , , , , , | 4 Comments

Wacky Wednesdays – Stickers!

A year ago today, on February 6th 2012, CollectingCandy.com was launched.  I didn’t want to go by today without mentioning that, but that’s all I’m going to say about it just now.  I do plan to mark the occasion in … Continue reading

Posted in 1970's, Chocolate, Mars, Topps, Wacky Packages | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Ferrara Pan’s 1975 Atomic Fire Ball Candy Engine!

Back in 1975, Ferrara Pan took a pair of its mainstay offerings and presented them in novelty boxes, each shaped like a fun vehicle.   Of the two, I’ve managed to find the Atomic Fire Ball Candy (Fire) Engine and … Continue reading

Posted in 1970's, Hard Candy, Novelty | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Super Bowl Sunday and Snickers!

It’s Super Bowl XLVII (Superbowl 47) today, the NFL’s championship game between the San Francisco 49’ers and the Baltimore Ravens.  To mark that occasion I wanted to share a few NFL and Super Bowl related Snickers candy wrappers I’ve got … Continue reading

Posted in Mars | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Nestle’s Calypso Bar!

Though I don’t remember the Nestle Calypso bar, I’ve had a 1960’s wrapper in my collection for a few years and it’s pretty neat.  Recently I acquired a previously-unknown 1970’s Calypso bar wrapper with a completely different design and thought … Continue reading

Posted in 1960's, 1970's, Nestle | Tagged , , , , , , , , , , , , , , , , , , | 12 Comments

That Time Nestle Gave The Finger to Butterfinger!

Though the title of today’s post might sound like some negative thing, it’s not.   Because today’s post is all about when Nestle promoted the Butterfinger brand with a slightly edgy, humorous take on itself.  It’s also how they renamed Butterfinger … Continue reading

Posted in Chocolate, Nestle, Peanut Butter | Tagged , , , , , , , , , , , , , , , , , , , | 4 Comments

From the Darkside to the Tropics – New on Shelves this Week!

Much of my work here on CollectingCandy.com is related to uncovering and celebrating the histories of candy packaging and marketing, but that still leaves room to eyeball the current crop of confectionery goodies and cheer lead them as well.   Since … Continue reading

Posted in Bubble Gum, Mars, Sour Candy | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Wacky Wednesdays – Atomic Fur Ball!

Welcome back to another edition of CollectingCandy.com’s Wacky Wednesdays!  This week, we’ll be looking at one of my favorite parodies from the recently released Wacky Packages Old School series 4 – Atomic Fur Ball.

Posted in 1970's, Boxed, Hard Candy, Topps, Wacky Packages | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments