Author Archives: Jason Liebig

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+

The Snickers Peanut Munch Bar – From the 1970’s to today.

[Note: CollectingCandy.com posted a significant update to this article in March of 2013.] I will admit to coming around to the goodness of the Munch bar a bit later in life.  As a kid, it wasn’t my thing.  If I … Continue reading

Posted in 1970's, 1990's | Tagged , , , , , , , , , , , , , , , , | 8 Comments

Brachs Rocks! – It’s Rocky D. in ’93!

Rock candy has always been a fun concept, though the crystallized-sugar-on-a-string style is not the only kind out there.  I think I first saw jelly bean-like confections designed to look like rocks, all the way back in the 1970’s, during … Continue reading

Posted in 1990's, Novelty | Tagged , , , , , , , , , , , , , , , , , , , | 4 Comments

Wacky Wednesdays – Milk Muds!

For this week’s edition of Wacky Wednesdays, I’m going to cover the original Wacky Packages parody for Milk Duds – Milk Muds.  This has long-been one of my favorite Wackys, and I think that goes back to when I first … Continue reading

Posted in 1970's, Boxed, Topps, Wacky Packages | Tagged , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Behind the Music…Whistle Pops!

Whistle Pops, as they were called when I first encountered them, were introduced to United States consumers in 1975.

Posted in 1970's, 1980's, Hard Candy, Novelty | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 10 Comments

After years of hunting – Willy Wonka’s Daredevils – Discovered!

Collecting candy is a crazy kind of hobby.  Sometimes you can spend years hunting for any trace of a brand or piece of packaging, and never find one.  But it’s not always so tough – typically there is a photo … Continue reading

Posted in 1980's, Boxed, Hard Candy, Nestle, Wonka | Tagged , , , , , , , , , , , , , , , , , , , | 15 Comments

Star Wars pendants! In 1979 Nestle wrappers had The Force.

Back in 1979, Star Wars-mania was in full-effect and everyone was excited about the sequel they knew was on the horizon.  I was ten-years-old, and I was certainly a part of that very enthusiastic group of fans whose eyes lit … Continue reading

Posted in 1970's, Chocolate, Nestle | Tagged , , , , , , , , , , , , , , , , , | 3 Comments

Nestle Quik in bar form – Drink up some 1990’s chocolaty goodness.

I grew up loving Nestle Quik chocolate milk – the kind you made yourself with powder.  The commercials featuring the Quik Bunny were tied into that experience and, just like the kids in those commercials, I could put away a … Continue reading

Posted in 1990's, Chocolate, Holiday | Tagged , , , , , , , , , , , , , , , , , , , , | 6 Comments

The Six Million Dollar Man Bionic Bar – Nuff said.

Today will be a light post as I present a fantastic wrapper without much comment.   Coming from mid-1970’s is the wrapper for a bar that was meant to be more health-bar than candy bar.  It’s the Bionic Bar, or more … Continue reading

Posted in 1970's | Tagged , , , , , , , , , , , , , , , , , | 4 Comments

Pop Bottle Candy – a Topps classic from my Woolworth’s youth.

Since I launched CollectingCandy.com, there are a few topics that I’ve been especially excited to talk about and share pieces of – and Pop Bottle Candy is definitely one of them.

Posted in 1970's, 1980's, Hard Candy, Novelty, Topps | Tagged , , , , , , , , , , , , , , , , | 4 Comments

Wacky Wednesdays – Paydough

For today’s edition of Wacky Wednesdays we’re going to delve back to 1974 and the original Wacky Packages series 12 for the parody of Hollywood’s Payday candy bar, Paydough.

Posted in 1970's, Chocolate, Gum, Topps, Uncategorized, Wacky Packages | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment