Author Archives: Jason Liebig

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+

Candy Care Package from Australia! And what are those coconuts covering?

As a candy collector, traveling out of the country is a great opportunity to find fun and foreign versions of candy packaging.  Of course, if you’re not a regular globetrotter, it helps to have friends pitch in for the hunt. … Continue reading

Posted in M&M's | Tagged , , , , | 1 Comment

The Goonies had a candy bar?!?

One of the fun things about candy history, and about product packaging more broadly, is that it’s something that isn’t very well documented.  For me, that means I get to become a bit of a pop-culture archeologist, hunting for things … Continue reading

Posted in 1980's, Chocolate | Tagged , , , , , , , , , , , , , , , , , , , , , , | 19 Comments

The Famous Clark Bars of the 70’s (that you might not remember.)

The Clark bar and Clark’s Zagnut have been around for decades.  During the late 1970’s, the D.L. Clark company rolled out a few bars in wonderfully-designed wrappers, along with an ad campaign to support them. Since first seeing images of … Continue reading

Posted in 1970's, Chocolate | Tagged , , , , , , , , , , , , , , , , , | 7 Comments

Wacky Wednesdays – Spazzles!

When Wacky Packages Old School first launched back in 2010, I was pretty excited about it.  A new series parodying the products of the 1970’s that the original Wacky Packages series never covered – how could I not love it? … Continue reading

Posted in 1970's, Fleer, Gum, Topps, Uncategorized, Wacky Packages | Tagged , , , , , , , , , , , , , , , , | 2 Comments

1983’s Dungeons and Dragons Candy!!

I’ve been a bit out of commission since late last week due to an accidental eye injury, and I’m slowly getting caught up on the many things I wasn’t able to do while patched-up with only one good eye.  I’m … Continue reading

Posted in 1980's, Hard Candy, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | 12 Comments

Arrrhhh! – Me Eye! – Injuries and Pirate-themed candy.

Howdy, all.  Sorry that the site has been without update the last two days.  I’ve had an injury, and today is the first time I’ve been able to keep my eyes on a computer screen for more than a few … Continue reading

Posted in 1950's, 1960's, 1970's, Uncategorized | 4 Comments

Wacky Wednesdays – Pounds!

Today’s edition of Wacky Wednesdays will showcase a sticker from Wacky Packages original 1970’s run.  Specifically, the Mounds parody, Pounds, from 1973’s Wacky Packages series 5.

Posted in 1970's, Chocolate, Topps, Wacky Packages | Tagged , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Bip Bip (Beep Beep) – The lost Road Runner candy from 1970’s Mexico.

One of the more unusual pieces of vintage confectionery packaging to come out of the L.M. Kallok Collection (a wonderful collection I’ve talked about here before, and that I recently acquired) was something I’d never encountered or even heard of:  … Continue reading

Posted in 1970's | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment

GORP!

GORP might sound like the name of some invertebrate globular alien Star Trek character, or an odd comic book sound-effect, but it’s not – at least that’s not all that it is.  Gorp was a confectionery brand name – an … Continue reading

Posted in 1970's, 1980's, Chocolate | Tagged , , , , , , , , , , , , , , , , , | 4 Comments

Big League Plug – The Mythical, Chocolatey Cousin of Big League Chew!

Today’s piece is a short tale of finding a collectible “Holy Grail” and how much fun it can be to track down something you thought you might never see. I initially learned about the Big League Plug chocolate candy bar … Continue reading

Posted in 1980's, Chocolate | Tagged , , , , , , , , , , , , , , , , | 15 Comments