Bip Bip (Beep Beep) – The lost Road Runner candy from 1970’s Mexico.

One of the more unusual pieces of vintage confectionery packaging to come out of the L.M. Kallok Collection (a wonderful collection I’ve talked about here before, and that I recently acquired) was something I’d never encountered or even heard of:  A powdered candy offering out of Mexico called Bip Bip, featuring Warner Brothers’ Road Runner as its mascot.

A product from General Mills of Mexico and sold in the 1970’s, Bip Bip appears to have been a Lik-M-Aid type of powdered sugar candy, which came in four different sour flavors: Pineapple, Orange, Strawberry and Lemon.

Mexico - General Mills - Bip Bip - advertisement - 1970's

It’s great to find a vintage licensed character item like this, that never made it to the American marketplace.  Pieces like this are exceedingly unusual, which makes them that much more fascinating and fun to uncover.

Fortunately, beyond that ad, I also have an actual package to share today.  Each package was sold as a single flavor packet, and this is a pineapple example:

Mexico - General Mills - Bip Bip - pineapple flavor powdered candy package - 1970's

I know I have some readers from Mexico, so if anyone out there remembers Bip Bip, I’d love to hear from you.

That’s everything on this tasty licensed item from my favorite candy decade.  Stop back in tomorrow for our weekly edition of Wacky Wednesdays!

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s My Google Profile+
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One Response to Bip Bip (Beep Beep) – The lost Road Runner candy from 1970’s Mexico.

  1. Juan L Venegas says:

    Yes indeed, it was 1973 I was on third grade elementary school in Mexicali, B.C. Mexico, I do remember enjoyed that it, good flavors, the envelope resembled kool aid, so bad didn’t stayed on the market.

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