About Jason Liebig
A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.
Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.
Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.
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When your focus is the history of candy packaging and marketing, it’s not easy to create posts that would be considered topical. Yet I do often look for things that I can share that are connected to the news-of-the-day. Sometimes … Continue reading →
Posted in 1970's, 1980's, Uncategorized
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Tagged 2012, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Nadal, packaging, sports candy, sweets, tennis, vintage candy wrapper, Wimbeldon, wrapper
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[Note: For an updated look back at Nestle’s 100 Grand history, check out “50 Years of Nestle’s 100 Grand Bar History!”] According to my research, Nestle filed the trademark for the $100,000 bar way back in 1964, though some accounts … Continue reading →
Posted in 1960's, 1970's, 1980's, 1990's, Chocolate, Nestle, Uncategorized
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Tagged 1960's candy, 1970's candy, 1970's candy wrappers, 1980's candy, 1980's candy wrappers, 60's candy, 70's candy, 70's candy wrappers, 80's candy, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Nestle, packaging, sweets, vintage candy wrapper, wrapper
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Earlier this week, more specifically at 11am on Monday, CollectingCandy.com received its 100,000th page view. Hooray! CollectingCandy.com officially launched on February 6th with our Big League Chew Retrospective. Since then, it’s been 120 posts and just under five months … Continue reading →
Posted in Uncategorized
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, packaging, sweets, vintage candy wrapper, wrapper
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Today’s edition of Wacky Wednesdays is a bit of a departure from the previous entries, as I was personally involved in shaping the final look of this sticker. From 2012’s Wacky Packages Old School Series 3 is a sticker I … Continue reading →
Posted in 1970's, Topps, Uncategorized, Wacky Packages
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Tagged 1970's candy, 70's candy, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, packaging, parody stickers, stickers, sweets, Topps, vintage candy wrapper, Wacky Packages, Wacky Packs, wrapper
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Whoppers malted milk balls – they’re a candy classic that’s been around in one form or another since 1939. Because they’ve been around so long, they’re a daunting topic to tackle – and the task to cover them proved to … Continue reading →
Posted in 1960's, 1970's, 1980's, 1990's, Chocolate, Hershey, Peanut Butter, Uncategorized
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Tagged 1960's candy, 1970's candy, 1980's candy, 60's candy, 70's candy, 80's candy, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Leaf, malted milk balls, packaging, sweets, vintage candy wrapper, Whoppers, wrapper
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Though I spend the bulk of my time researching and hunting down candy packaging from the past, I still do like to pick up contemporary releases, especially new or odd things. While finding the vintage stuff is hard, it might … Continue reading →
It’s been brutally hot here on the East Coast the last couple of days, so I thought I’d share this icy-cool trade ad from 1970, featuring the full flavor line-up for Mr. Freeze at the time. These all sound awfully … Continue reading →
I wanted to share something quick and fun today, so I came up with two pieces that reflect the counter-culture movement of the 60’s and 70’s, albeit in a small way. Hippies – what can I say? I grew up … Continue reading →
Posted in 1960's, 1970's, 1980's, Wonka
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Tagged 1960's candy, 1970's candy, 1970's candy wrappers, 1980's candy, 60's candy, 70's candy, 80's candy, candy candy wrapper collection, candy collecting, candy collection, candy collector, candy mascots, candy wrapper collecting, collecting candy, collecting candy wrappers, counter-culture, old candy wrappers, vintage candy, vintage candy box, vintage candy boxes, vintage candy wrapers, Willy Wonka candy
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Most of you have probably never heard of Mighty Malt, and might not even be familiar with the candy he briefly reigned as the mascot for: Mighty Malts malted milk balls. While Mighty Malt himself has long-since faded into retirement, … Continue reading →
Posted in 1970's, Boxed, Chocolate
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Tagged 1970's, 1970's candy, 70's, Borden, candy collecting, candy collection, candy mascot, candy wrapper collecting, candy wrapper collection, collecting candy, Deran confectionery, malted milk balls, mascot, Necco, New England Confectionery Company, retro packaging, super-hero, superhero, vintage, vintage candy
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