Today marks CollectingCandy.com’s second anniversary (launched on February 6th, 2012 with our Retrospective of Big League Chew) – and it’s also our 450th post! With so much to celebrate, we wanted to bring you a great feature as well as one that is uniquely the fare of CollectingCandy.com. We think this one does the trick.
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The Willy Wonka candy brand was launched in 1971 in concert with the release of the feature film Willy Wonka and the Chocolate Factory. It would eventually become one of the most successful candy brands of all time, having just celebrated its 43rd birthday. For the first half of its successful run, a man named Mark Sweet represented the brand by playing the real-life Willy Wonka – in print ads, television commercials, videos and hundreds of personal appearances around the country.
Mark Sweet hung up his Willy Wonka top hat and cane nearly twenty years ago, though he’s remained a busy entertainer within the television industry and beyond. Last year I contacted Mark and he generously agreed to share his story and experiences of playing this iconic confectionery spokesman with CollectingCandy.com. More than just the recollections of a candy company’s costumed spokesman, Mark Sweet’s story is a classic showbiz tale of hard work, perseverance, and a whole lot of magic.
Today’s post is one of the most in-depth I’ve ever presented and it’s also one of the richest stories that I’ve ever had the pleasure to share. Without further ado, here is the story of Mark Sweet: The Real-Life Willy Wonka!
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