Author Archives: Jason Liebig

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+

A topic for a Tuesday – Take 5 from Hershey.

First released in 2005, Hershey’s Take 5 bar was quite a different bar for Hershey.  Incorporating a great mix of ingredients, most notably a pretzel base, it’s been a favorite of mine ever since. Relatively young in terms of collecting … Continue reading

Posted in Chocolate, Hershey, Peanut Butter | Tagged , , , , , , , , , , , , , , , | 6 Comments

Amurol Innovation – Nutty Novelty Gum from 1995

I’ve spoken before about Amurol, the division of Wrigley responsible for things like Big League Chew and Bubble Tape among many other fun products.  Though they started as a sugarless gum company, they ended up becoming the novelty arm of … Continue reading

Posted in 1990's, Bubble Gum, Novelty | Tagged , , , , , , , , , , , , , , , , , , , , , , | 14 Comments

When Mikes and Ikes get competitive. A fun new Just Born Promotion!

Though I mostly focus on all-things-vintage with regard to candy, I still do collect and celebrate current candy packaging and at their related promotions.  Yesterday, my brother informed me that he had found a fun new promotion on the packages … Continue reading

Posted in Uncategorized | Leave a comment

A favorite from the archives – Cadbury’s Amazin’ Raisin Bar.

It’s a short post today, as I’m dedicating most of my time this weekend to reorganizing my unfiled wrappers and boxes.  Since launching last month, I’ve been reminded of the areas of my archive that need some administrative attention.  With … Continue reading

Posted in 1970's, British | Tagged , , , , , , , , , , , , , , , , , , , , | 5 Comments

Phoenix Candy Company’s Candy-and-a-Toy – Flash Gordon

The Phoenix Candy Company is best known for their product Now & Later, but during the 1960’s and 1970’s, Phoenix also sold quite a few series of Candy-and-a-Toy boxed candy.  Today I’ll be covering their 1978 release, based on the … Continue reading

Posted in 1970's, Boxed | 5 Comments

A few new CurlyWurly bits.

Today I’d like to update my coverage of Cadbury’s CurlyWurly, based on a pair of new acquisitions and a deep search into my own files that turned up a wrapper I hadn’t found when I did my previous CurlyWurly article.

Posted in 1970's, 1980's, British, Chocolate, Uncategorized | Tagged , , , , , , , , , , , , , , | 3 Comments

Wacky Wednesdays – Rotsa Root

This week I’m once again having my Tuesday column lead into Wacky Wednesdays.  I don’t think that’s going to become a habit, but sometimes it is going to make sense and when it does, I’ll go with it.

Posted in 1970's, Topps, Uncategorized, Wacky Packages | Tagged , , , , , , , , , , , , | 2 Comments

Topps’ Lotsa Loot – Money, Money, Money, Money – Candy-Money!

I’m not sure about everyone else, but when I was a kid it was always fun playing with pretend money.  Be it Monopoly or play money or the occasional odd foreign coin that would find their way into my hands, … Continue reading

Posted in 1970's, Hard Candy, Topps | Tagged , , , , , , , , , , , , , | 4 Comments

Butterfingers and Bart – Nestle’s Affair with The Simpsons

The Simpsons and the Butterfinger – the connection may not be as obvious as it once was, but during the early days and in fact the first decade of their existence, The Simpsons were inexorably tied to the crispity, crunchety, … Continue reading

Posted in Chocolate, Peanut Butter | Tagged , , , , , , , , , , , , , , , , , , , | 7 Comments

It’s an Earth-Shaking Sunday with Swell’s Earth Shaker Bubble Gum.

Couldn’t decide what to talk about today, so I put my hand in the grab-bag and came out with a rather unusual piece from Philadelphia Chewing Gum’s Swell subsidiary – Earth Shaker bubble gum.

Posted in 1970's, 1980's, Bubble Gum, Gum | Tagged , , , , , , , , , , , , , , , , | 2 Comments