Author Archives: Jason Liebig

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+

Wacky Wednesdays – Hunch!

Back for another Wacky Wednesdays post and another edition from the wonderful Wacky Packages Postcard Halloween series of 2012.  Today we will look at a parody of the Nestle Crunch bar — Hunch.

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The Unusual Flavor Spinoffs of Rolo!

Like most major candy brands, Rolo is a mainstay that has occasionally been the recipient of an oddball flavor spin-off.  I documented a pair of these kinds of Rolo wrappers last year, but since then I’ve come across a few … Continue reading

Posted in British, Chocolate, Nestle | Tagged , , , , , , , , , , , , , , , , , | 17 Comments

Beich’s Distinctive Dipsy Doodle Bar – From 1972!

Today I’m jumping all the way back to 1972 and an offering from Beich’s [Say “Bikes”], a company best known for their seasonal offerings and of course their taffy.   Now let’s take a look at their distinctive Dipsy Doodle bar.

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Krystal Roks From Dryden & Palmer!

While traveling in 2009, I found myself in the candy section of an airport shop when I spotted a box of Wild Ape Grape flavor Krystal Roks.  I’d never come across Krystal Roks before, so I grabbed up the wonderfully-illustrated … Continue reading

Posted in Boxed, Hard Candy | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

A Fun One For Friday – Willy Wonka’s Rinky Dinks from 1986!

In the wake of the huge success that was Nerds, the Willy Wonka company attempted a number of similar follow-ups.  One such treat was Willy Wonka’s Rinky Dinks, tiny jawbreakers with printed faces served up in a three-flavor, compartmentalized box.

Posted in 1980's, Nestle, Wonka | Tagged , , , , , , , , , , , , , , , , , | 3 Comments

Wacky Wednesdays – Murky Way!

After taking an Easter Week break from the column, we’re back today with another edition of Wacky Wednesdays.  Once again I’ll be drawing from last year’s Wacky Packages Halloween 2012 Postcard Set, this time for the awesome parody of Mars’ … Continue reading

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Bart Simpson Back on Butterfinger! A “90ish” Anniversary Teaser!

I’m excited to break the news that later this year, Bart Simpson will once again be gracing the wrappers of Butterfinger bars!   Read all about it and see all three brand new wrapper designs up-close after the jump!

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Amazing Flavors Discovered! Never-Before-Seen Brand Extensions! [April 1st warning.]

Here on CollectingCandy.com, I’ve occasionally mentioned how much I enjoy oddball flavor extensions of existing brands, and today I have the pleasure of sharing a trio of amazing ones that were recently discovered.  Not only are they exotic flavor extensions, … Continue reading

Posted in 1970's, 1980's, Chocolate, Holiday, Mars | Tagged | 3 Comments

Mike and Ike are back together, so Happy Easter from Mike and Ike circa 2003!

The news broke earlier in the week that Mike and Ike are back together.   I’ll be devoting a pretty significant post to this story in the coming months, but I had this neat Mike and Ike Easter box from a … Continue reading

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Happy Easter – The History of Reese’s Peanut Butter Eggs!

To all of CollectingCandy.com’s readers that celebrate the holiday; Happy Easter!  It’s been fun counting down to today by sharing various Easter candy goodies and bits of confectionery history this week. I wanted to close out the week’s Easter coverage … Continue reading

Posted in 1960's, 1970's, 1980's, Easter, Hershey, Holiday, Peanut Butter | Tagged , , , , , , , , , , , , , , , , , | 6 Comments