About Jason Liebig
A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.
Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.
Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.
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Back for another Wacky Wednesdays post and another edition from the wonderful Wacky Packages Postcard Halloween series of 2012. Today we will look at a parody of the Nestle Crunch bar — Hunch.
Posted in Chocolate, Nestle, Topps, Wacky Packages
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Nestle, packaging, parody stickers, product parody, sweets, vintage candy wrapper, Wackies, Wacky Packages, Wacky Packs, wrapper
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Like most major candy brands, Rolo is a mainstay that has occasionally been the recipient of an oddball flavor spin-off. I documented a pair of these kinds of Rolo wrappers last year, but since then I’ve come across a few … Continue reading →
Posted in British, Chocolate, Nestle
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Tagged British, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Nestle, oddball flavor spinoff, packaging, Rolo, sweets, United Kingdom, vintage candy wrapper, wrapper
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Today I’m jumping all the way back to 1972 and an offering from Beich’s [Say “Bikes”], a company best known for their seasonal offerings and of course their taffy. Now let’s take a look at their distinctive Dipsy Doodle bar.
Posted in 1970's, Chocolate, Peanut Butter
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Tagged 1970's candy, 1970's wrapper, Beich's, Bikes, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, chocolate, collectible, collecting candy, confectionery, confections, packaging, peanut butter, sweets, vintage candy wrapper, wrapper
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While traveling in 2009, I found myself in the candy section of an airport shop when I spotted a box of Wild Ape Grape flavor Krystal Roks. I’d never come across Krystal Roks before, so I grabbed up the wonderfully-illustrated … Continue reading →
Posted in Boxed, Hard Candy
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, contemporary, D&P, Dryden & Palmer, flavored, mascot, packaging, rock candy, sweets, vintage candy wrapper, wrapper
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In the wake of the huge success that was Nerds, the Willy Wonka company attempted a number of similar follow-ups. One such treat was Willy Wonka’s Rinky Dinks, tiny jawbreakers with printed faces served up in a three-flavor, compartmentalized box.
Posted in 1980's, Nestle, Wonka
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Tagged 1980's candy, 80's candy, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, packaging, Rinky Dinks, sweets, vintage candy wrapper, Willy Wonka brands, Wonka mascot, wrapper
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After taking an Easter Week break from the column, we’re back today with another edition of Wacky Wednesdays. Once again I’ll be drawing from last year’s Wacky Packages Halloween 2012 Postcard Set, this time for the awesome parody of Mars’ … Continue reading →
Posted in Chocolate, Mars, Topps, Wacky Packages
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween, package parody, packaging, parody stickers, sweets, Topps, Universal Monsters, vintage candy wrapper, Wackies, Wacky Packages, Wacky Packs, Wackys, wrapper
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I’m excited to break the news that later this year, Bart Simpson will once again be gracing the wrappers of Butterfinger bars! Read all about it and see all three brand new wrapper designs up-close after the jump!
Posted in Chocolate, Nestle, Peanut Butter
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Tagged Bart Simpson, Butterfinger, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, licensed, Matt Groening, packaging, sweets, The Simpsons, vintage candy wrapper, wrapper
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Here on CollectingCandy.com, I’ve occasionally mentioned how much I enjoy oddball flavor extensions of existing brands, and today I have the pleasure of sharing a trio of amazing ones that were recently discovered. Not only are they exotic flavor extensions, … Continue reading →
The news broke earlier in the week that Mike and Ike are back together. I’ll be devoting a pretty significant post to this story in the coming months, but I had this neat Mike and Ike Easter box from a … Continue reading →
To all of CollectingCandy.com’s readers that celebrate the holiday; Happy Easter! It’s been fun counting down to today by sharing various Easter candy goodies and bits of confectionery history this week. I wanted to close out the week’s Easter coverage … Continue reading →
Posted in 1960's, 1970's, 1980's, Easter, Hershey, Holiday, Peanut Butter
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Tagged bunnies, bunny, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Easter, holiday, packaging, Reese's, sweets, vintage candy wrapper, wrapper
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