Today I’m jumping all the way back to 1972 and an offering from Beich’s [Say “Bikes”], a company best known for their seasonal offerings and of course their taffy. Now let’s take a look at their distinctive Dipsy Doodle bar.
Beich’s introduced the Dispy Doodle, a peanut butter filled milk chocolate bar, toward the end of 1972. The following candy trade clipping announced its release:
Beich’s – Dipsy Doodle – New Dime Bar – candy trade news clipping – December 1972
My guess is that the bar slowly rolled out to a national distribution, because in August of 1973 they were still referring to it as “new” in this trade ad:
Beich’s trade ad – Dipsy Doodle section isolated – August 1973
I have a fondness for any peanut-butter-and-chocolate confection, and I’ve always liked the name and graphic design of the Dipsy Doodle bar wrapper. Because of that, it was on my “want list”, and just last month I was lucky enough to add a wrapper to my collection. Here it is:
Beich’s Dipsy Doodle candy bar wrapper – 1973
[As you can see, the three images above in today’s post are marked as CollectingCandy.com Exclusives – you won’t find them anywhere else online.]
I don’t believe that the Dipsy Doodle lasted too long for Beich’s as I could find no evidence of it being sold in later years. So this one may have been discontinued by the mid-1970’s. But there’s still a little more to the story…
Though the Dipsy Doodle was considered a new launch in 1972, it was a relaunch of sorts for Beich’s, at least for the brand name. During the 1930’s-1960’s period, Beich’s sold a different kind of Dipsy Doodle bar – a pecan/cashew/peanut nut roll. Friend and fellow collector Richard Saunders over at CandyWrapperArchive.com has a cellophane wrapper example in his collection for this earlier incarnation of Beich’s Dipsy Doodle:
Beich’s Dipsy Doodle wrapper – 1930’s-1960’s – Image courtesy CandyWrapperArchive.com
And that’s everything for today’s coverage of the distinctive Dipsy Doodle bar from 1972.
See you next time!
