About Jason Liebig
A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.
Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.
Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.
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Mixing bubblegum and taffy might seem like a bit of a redundant concept – they’re both a chewable confection, after all. But back in 1986, novelty bubblegum manufacturer Amurol did just that when they introduced Baffy, the “taffy that turns … Continue reading →
Posted in 1980's, Bubble Gum, Novelty
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Tagged 1980's candy, 80's candy, Amurol, bubble gum, bubblegum, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, gum, packaging, sweets, taffy, vintage candy wrapper, wrapper, Wrigley
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Early last year I published a piece on the souvenir candy packaging that is often available at Disney theme parks. It was a lot of fun showcasing the pieces I had for that and it reminded me that there has … Continue reading →
Posted in 1970's, Hard Candy
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Tagged 1970's candy, 70's candy, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Disney, Donald Duck, Dumbo, Goofy, licensed, Mickey Mouse, packaging, sweets, vintage candy wrapper, wrapper
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Troll dolls were invented by Danish woodcutter Thomas Dam in 1959. Dam created his first Trolls as a way to provide affordable playthings for his daughter and once her friends saw them, word spread. Within a few years, Trolls became … Continue reading →
Posted in 1990's, Gummies
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Tagged 1990's, 1990's candy, 90's, 90's candy, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Ferrara Pan, gummi, gummy, Gummys, licensed, packaging, sweets, Trolli, Trolls, vintage candy wrapper, wrapper
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Back in the 1970’s the Deran Confectionery Company of Cambridge, Massachusetts had a line of flavored caramels sold under the name Wilds. Deran’s Wilds disappeared from store shelves decades ago but today I’m happy to be presenting CollectingCandy.com’s exclusive coverage … Continue reading →
Posted in 1970's
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Tagged Borden, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, caramel, collectible, collecting candy, confectionery, confections, Deran, Deran's, fruit chew, Hildreth's, Necco, packaging, sweets, vintage candy wrapper, Wilds, wrapper
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Since launching back in early 2012, we’ve never celebrated St. Patrick’s Day here on CollectingCandy.com. The reason is pretty simple in that St. Patrick’s isn’t a holiday that has much of an association with candy – it’s mostly associated with … Continue reading →
Posted in 1970's, 1980's, 1990's, British, Bubble Gum, Cadbury, Chocolate, Gum, Holiday, Mars, Nestle
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, packaging, Saint Patrick's Day, St. Patrick's Day, St. Pats, sweets, vintage candy wrapper, wrapper
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Back in January I devoted a three part series to the history of branded confectionery offerings from 7-Eleven stores here in the United States. I made special note of the two versions of Slurpee gum lines that were released in … Continue reading →
Posted in Uncategorized
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Tagged 7-11, 7-Eleven, Australia, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, carbonated, collectible, collecting candy, confectionery, confections, packaging, Pop Rocks, Slurpee, sweets, vintage candy wrapper, wrapper
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The Mentos brand falls along the outer edge of the core confectionery category that I usually cover here on the site. In most cases it’s more mint than candy, though sometimes it is a fruit-flavored chew and hence more typically … Continue reading →
Posted in 1970's, 1980's, 1990's, Japanese
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Tagged 1970's candy, 70's candy, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Diet Coke, Holland, Mentos, mints, Netherlands, packaging, Perfetti, sweets, Van Melle, vintage candy wrapper, wrapper
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Today I’m taking a look at a series of wrappers released by Cadbury UK in the early-1970’s which featured characters from the classic children’s television show, The Wombles.
Posted in 1970's, British, Cadbury, Chocolate
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Tagged 1970's candy, 1970's chocolate, 70's wrappers, BBC, British, Cadbury, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, packaging, sweets, The Wombles, UK, United Kingdom, vintage candy wrapper, Wombles, wrapper
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Today we’re looking back at a bar first released in 1971 under the Heath brand and whose initial marketing push became intimately tied to fierce linebacker and NFL legend, Dick Butkus. Let’s take a look at the Heath Super Crunch!
Posted in 1970's, 1980's, Chocolate, Hershey
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Tagged 1970's candy, 1970's wrappers, 70's candy, 70's chocolate, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Dick Butkus, football, NFL, packaging, spokesman, sweets, vintage candy wrapper, wrapper
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Starting just over a year ago, Wrigley began introducing new beverage-inspired flavors to it’s Hubba Bubba lineup. The first two to land in stores were Hubba Bubba Dr. Pepper and Hubba Bubba Orange Crush. Now arriving early in 2014 are … Continue reading →
Posted in 1960's, 1980's, 1990's, Bubble Gum, Gum
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Tagged Amurol, Brach's, bubble gum, bubblegum, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, juice, packaging, root beer, sweets, vintage candy wrapper, wrapper, Wrigley
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