Author Archives: Jason Liebig

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+

Easter Week Countdown – Twizzler’s Tweeterz!

Posted on March 30, 2013 by Jason Liebig

It’s Easter-Eve, and I wanted to squeeze in one extra post before I wrap up my Easter Week tomorrow.  I also wanted to share this fun little mid-2000’s offering called Tweeterz; candy-coated Twizzler bits made especially for the Easter holiday.

Posted in Boxed, Easter, Hershey, Holiday | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

Easter Week Countdown – A Few Fun Ferrara Pan Offerings!

Posted on March 30, 2013 by Jason Liebig

Our Easter Week Countdown is almost complete and today I thought I’d share a few fun pieces of packaging that Ferrara Pan has released over the last few years.  They’re primarily Easter-themed packages, though I will include a pair of … Continue reading →

Posted in Easter, Holiday | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Easter Week Countdown – A Look Back At Peeps 50th Birthday!

Posted on March 29, 2013 by Jason Liebig

This year in 2013, JustBorn’s Peeps are celebrating their 60th Anniversary, but back in 2003 they marked half-a-century with a big 50th Birthday celebration.  One of the neat Peeps items in my collection from this period is a 50th Anniversary … Continue reading →

Posted in 1950's, 1960's, 1970's, 1980's, 1990's, Easter, Holiday | Tagged , , , , , , , , , , , , , , , , , | 3 Comments

Easter Week Countdown – Leaf’s 1971 Easter Favorites!

Posted on March 28, 2013 by Jason Liebig

For today’s entry in our Countdown to Easter I wanted to share a pair of groovy trade ads from 1970, featuring the Easter candy line-up for the year from Leaf.  It’s a lot of great stuff, some of which you’ll … Continue reading →

Posted in 1970's, Bubble Gum, Chocolate, Easter, Gum, Holiday | Tagged , , , , , , , , , , , , , , , , , , , , | 3 Comments

Easter Week Countdown Video – ThinkGeek’s Zombie Chocolate Bunny!

Posted on March 27, 2013 by Jason Liebig

For day three of our Easter Countdown I put together a new CollectingCandy.com video for an unusual Easter candy offering, but one that is awfully cool – ThinkGeek’s Zombie Chocolate Bunny!

Posted in Chocolate, Easter, Holiday | Tagged , , , , , , , , , , , , , , , | 1 Comment

Easter Week Countdown – M&M’s Easter Packs – Collect All Twelve!

Posted on March 26, 2013 by Jason Liebig

Starting with the 2011 Christmas season, Mars has been releasing sets of holiday-themed standard-sized M&M’s packages.  Though they’d been producing large-size packs with holiday themes and graphics for years, these standard-size holiday packs were new.  Since their introduction, we’ve seen … Continue reading →

Posted in Chocolate, Easter, Holiday, M&M's, Mars | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Easter Week Countdown – Sunmark’s New Easter Treats for 1996!

Posted on March 25, 2013 by Jason Liebig

Kicking off my week of Easter candy coverage is today’s post on Sunmark’s “New Easter Treats” for 1996.  For those that aren’t familiar with the name, before Nestle acquired them, Sunmark was the company best-known for the Willy Wonka candy … Continue reading →

Posted in 1990's, Easter, Holiday, Nestle, Wonka | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

Concorde’s Cabaret – The Spiritual Sister to the Cristy Bar!

Posted on March 23, 2013 by Jason Liebig

It was only a few weeks ago that I wrote about the story of Concorde Confections first candy bar, the Cristy bar.  So it is with some excitement that I get to follow-up that coverage today with what was Concorde’s … Continue reading →

Posted in 1970's, Chocolate, Wonka | Tagged , , , , , , , , , , , , , , | Leave a comment

The Rich History of the Snickers Munch Bar – Revised and Revisited!

Posted on March 22, 2013 by Jason Liebig

Just under a year ago here on CollectingCandy.com, I posted my first look back at the Snickers Munch bar.  At the time I had uncovered six unique wrapper designs across the four decade lifetime of the brand, but I was … Continue reading →

Posted in 1970's, 1980's, 1990's, Mars, Timeline | Tagged , , , , , , , , , , , , , , , , , | 7 Comments

Top Secret! When Hershey of Canada let Consumers Name a Bar!

Posted on March 21, 2013 by Jason Liebig

Checking my files and my memories of various candy promotions, I can’t recall any instance of a major candy company letting consumers vie for a chance to name a bar.  But sometime around the year 2000, that’s just what Hershey … Continue reading →

Posted in 1990's, Canadian, Chocolate, Hershey | Tagged , , , , , , , , , , , , , , , , , , | 3 Comments