This year in 2013, JustBorn’s Peeps are celebrating their 60th Anniversary, but back in 2003 they marked half-a-century with a big 50th Birthday celebration. One of the neat Peeps items in my collection from this period is a 50th Anniversary sales brochure and a set of “through the decades” Peeps graphical ad sheets. To see them all, make the jump.
Though Peeps are traditionally associated with the Easter holiday, they’ve long been produced and sold with other occasions in mind. That was certainly the case for their 50th Birthday when Just Born presented Peeps of all shapes and colors for a throughout-the-year promotion.
This brochure is 26 pages long, and rather than cherry pick pages, I’m going to post the entire contents here.
Peeps 50th Anniversary Brochure Page 01
Peeps 50th Anniversary Brochure Page 02
Peeps 50th Anniversary Brochure Page 03
Peeps 50th Anniversary Brochure Page 04
Peeps 50th Anniversary Brochure Page 05
Peeps 50th Anniversary Brochure Page 06
Peeps 50th Anniversary Brochure Page 07
Peeps 50th Anniversary Brochure Page 08
Peeps 50th Anniversary Brochure Page 09
Peeps 50th Anniversary Brochure Page 10
Peeps 50th Anniversary Brochure Page 11-12 Joined
Peeps 50th Anniversary Brochure Page 13
Peeps 50th Anniversary Brochure Page 14
Peeps 50th Anniversary Brochure Page 15
Peeps 50th Anniversary Brochure Page 16
Peeps 50th Anniversary Brochure Page 17
Peeps 50th Anniversary Brochure Page 18
Peeps 50th Anniversary Brochure Page 19
Peeps 50th Anniversary Brochure Page 20
Peeps 50th Anniversary Brochure Page 21
Peeps 50th Anniversary Brochure Page 22
Peeps 50th Anniversary Brochure Page 23
Peeps 50th Anniversary Brochure Page 24
Peeps 50th Anniversary Brochure Page 25
Peeps 50th Anniversary Brochure Page 26
Peeps 50th Anniversary Brochure Page 27
That’s the whole of the 50th Anniversary brochure, and here are the fun little decade pieces:
Peeps 50th Anniversary Decades Graphics – Title
Peeps 50th Anniversary Decades Graphics – 1950’s
Peeps 50th Anniversary Decades Graphics – 1960’s
Peeps 50th Anniversary Decades Graphics – 1970’s
Peeps 50th Anniversary Decades Graphics – 1980’s
Peeps 50th Anniversary Decades Graphics – 1990’s
Peeps 50th Anniversary Decades Graphics – “Today” of 2003
Even though we’re currently in the midst of Peeps 60th Anniversary, I hope you’ll agree that JustBorn’s promotional materials for the 50th were so nice that they were worth including in this week’s Easter Countdown.
And that’s everything for my look back at Peeps 50th Birthday.
See you next time!
Those “decades” ads are pretty awesome!
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I enjoyed this article. I cannot find any info however, on a gold 50th anniversary peep I found. I spoke with an employee that said they were only given out to employees. I think corporate..but said she doubted it’s gold. It is Lifesize and heavy. The only mention I can find is they had something like it for their tour in 2003 and used like the bulldog on a Mack truck. I fo7nd this about a yr ago..can anyone help me as to who made and what of etc .I think I can see scratchings like ertl but not sure