This year in 2013, JustBorn’s Peeps are celebrating their 60th Anniversary, but back in 2003 they marked half-a-century with a big 50th Birthday celebration. One of the neat Peeps items in my collection from this period is a 50th Anniversary sales brochure and a set of “through the decades” Peeps graphical ad sheets. To see them all, make the jump.
Though Peeps are traditionally associated with the Easter holiday, they’ve long been produced and sold with other occasions in mind. That was certainly the case for their 50th Birthday when Just Born presented Peeps of all shapes and colors for a throughout-the-year promotion.
This brochure is 26 pages long, and rather than cherry pick pages, I’m going to post the entire contents here.
![Peeps 50th Anniversary Brochure Page 01](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-01.jpg)
Peeps 50th Anniversary Brochure Page 01
![Peeps 50th Anniversary Brochure Page 02](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-02.jpg)
Peeps 50th Anniversary Brochure Page 02
![Peeps 50th Anniversary Brochure Page 03](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-03.jpg)
Peeps 50th Anniversary Brochure Page 03
![Peeps 50th Anniversary Brochure Page 04](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-04.jpg)
Peeps 50th Anniversary Brochure Page 04
![Peeps 50th Anniversary Brochure Page 05](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-05.jpg)
Peeps 50th Anniversary Brochure Page 05
![Peeps 50th Anniversary Brochure Page 06](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-06.jpg)
Peeps 50th Anniversary Brochure Page 06
![Peeps 50th Anniversary Brochure Page 07](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-07.jpg)
Peeps 50th Anniversary Brochure Page 07
![Peeps 50th Anniversary Brochure Page 08](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-08.jpg)
Peeps 50th Anniversary Brochure Page 08
![Peeps 50th Anniversary Brochure Page 09](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-09.jpg)
Peeps 50th Anniversary Brochure Page 09
![Peeps 50th Anniversary Brochure Page 10](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-10.jpg)
Peeps 50th Anniversary Brochure Page 10
![Peeps 50th Anniversary Brochure Page 11-12 Joined](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-11-12-Joined.jpg)
Peeps 50th Anniversary Brochure Page 11-12 Joined
![Peeps 50th Anniversary Brochure Page 13](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-13.jpg)
Peeps 50th Anniversary Brochure Page 13
![Peeps 50th Anniversary Brochure Page 14](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-14.jpg)
Peeps 50th Anniversary Brochure Page 14
![Peeps 50th Anniversary Brochure Page 15](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-15.jpg)
Peeps 50th Anniversary Brochure Page 15
![Peeps 50th Anniversary Brochure Page 16](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-16.jpg)
Peeps 50th Anniversary Brochure Page 16
![Peeps 50th Anniversary Brochure Page 17](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-17.jpg)
Peeps 50th Anniversary Brochure Page 17
![Peeps 50th Anniversary Brochure Page 18](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-18.jpg)
Peeps 50th Anniversary Brochure Page 18
![Peeps 50th Anniversary Brochure Page 19](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-19.jpg)
Peeps 50th Anniversary Brochure Page 19
![Peeps 50th Anniversary Brochure Page 20](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-20.jpg)
Peeps 50th Anniversary Brochure Page 20
![Peeps 50th Anniversary Brochure Page 21](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-21.jpg)
Peeps 50th Anniversary Brochure Page 21
![Peeps 50th Anniversary Brochure Page 22](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-22.jpg)
Peeps 50th Anniversary Brochure Page 22
![Peeps 50th Anniversary Brochure Page 23](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-23.jpg)
Peeps 50th Anniversary Brochure Page 23
![Peeps 50th Anniversary Brochure Page 24](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-24.jpg)
Peeps 50th Anniversary Brochure Page 24
![Peeps 50th Anniversary Brochure Page 25](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-25.jpg)
Peeps 50th Anniversary Brochure Page 25
![Peeps 50th Anniversary Brochure Page 26](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-26.jpg)
Peeps 50th Anniversary Brochure Page 26
![Peeps 50th Anniversary Brochure Page 27](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Brochure-Page-27.jpg)
Peeps 50th Anniversary Brochure Page 27
That’s the whole of the 50th Anniversary brochure, and here are the fun little decade pieces:
![Peeps 50th Anniversary Decades Graphics - Title](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Decades-Graphics-Title.jpg)
Peeps 50th Anniversary Decades Graphics – Title
![Peeps 50th Anniversary Decades Graphics - 1950's](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Decades-Graphics-1950s.jpg)
Peeps 50th Anniversary Decades Graphics – 1950’s
![Peeps 50th Anniversary Decades Graphics - 1960's](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Decades-Graphics-1960s.jpg)
Peeps 50th Anniversary Decades Graphics – 1960’s
![Peeps 50th Anniversary Decades Graphics - 1970's](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Decades-Graphics-1970s.jpg)
Peeps 50th Anniversary Decades Graphics – 1970’s
![Peeps 50th Anniversary Decades Graphics - 1980's](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Decades-Graphics-1980s.jpg)
Peeps 50th Anniversary Decades Graphics – 1980’s
![Peeps 50th Anniversary Decades Graphics - 1990's](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Decades-Graphics-1990s.jpg)
Peeps 50th Anniversary Decades Graphics – 1990’s
![Peeps 50th Anniversary Decades Graphics - "Today" of 2003](http://www.collectingcandy.com/wordpress/wp-content/uploads/2013/03/Peeps-50th-Anniversary-Decades-Graphics-2003.jpg)
Peeps 50th Anniversary Decades Graphics – “Today” of 2003
Even though we’re currently in the midst of Peeps 60th Anniversary, I hope you’ll agree that JustBorn’s promotional materials for the 50th were so nice that they were worth including in this week’s Easter Countdown.
And that’s everything for my look back at Peeps 50th Birthday.
See you next time!
Those “decades” ads are pretty awesome!
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I enjoyed this article. I cannot find any info however, on a gold 50th anniversary peep I found. I spoke with an employee that said they were only given out to employees. I think corporate..but said she doubted it’s gold. It is Lifesize and heavy. The only mention I can find is they had something like it for their tour in 2003 and used like the bulldog on a Mack truck. I fo7nd this about a yr ago..can anyone help me as to who made and what of etc .I think I can see scratchings like ertl but not sure