About Jason Liebig
A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.
Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.
Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.
My Google Profile+
As a candy collector people often ask me what that means, exactly? Do I collect the physical candy as well as the packages? Do I collect all candy-related ephemera? My answer is that I mainly focus on actual candy packaging … Continue reading →
Posted in Chocolate, Hershey, Nestle, Wonka
|
Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, food packaging, packaging, sweets, vintage candy wrapper, wrapper
|
Just a one-off for today, folks. This one comes from mid-60’s Canada and the Neilson candy company. It’s Neilson’s Candy Time bar.
Posted in 1960's, Canadian, Chocolate
|
Tagged 1960's, 60's wrapper, Canada, Canadian, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, packaging, sweets, vintage candy wrapper, wrapper
|
At the end of yesterday’s post, we premiered a never-before-seen Marathon John television commercial. Today we’re going to share how that spot came to be and how some of the props created for the original 1970’s Marathon TV commercials were … Continue reading →
Posted in 1970's, Chocolate, Mars
|
Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Jason Liebig, Marathon bar, Michael Turney, packaging, sweets, television commerical, Tony Wolf, TV commercial, vintage candy wrapper, wrapper
|
Welcome back to part two in our three day Maximum Marathon coverage! Today we’re going to focus our gaze upon the clever series of 1970’s television commercials that were created to promote the Marathon bar as well as the square-jawed … Continue reading →
Posted in 1970's, Chocolate, Mars
|
Tagged 1970's, 1970's candy bar, 70's, 70's candy, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, commercial, confectionery, confections, cowboy, Marathon bar, mascot, packaging, Patrick Wayne, spokesman, sweets, TV commercials, vintage candy wrapper, wrapper
|
This week I’m returning to one of my favorite brands with a series of three posts dedicated to the topic of the 1970’s classic Mars Marathon bar. Today we’re going to take a look at the various evolutions of Marathon’s … Continue reading →
Posted in 1970's, 1980's, Chocolate, Mars
|
Tagged 1970's, 70's, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, caramel, chocolate, collectible, collecting candy, confectionery, confections, M&M/Mars, Marathon, Mars, packaging, sweets, vintage candy wrapper, wrapper
|
It was just a month ago that I talked about the delightful Walgreens store-brand Nice! candy packaging, and today I get to follow-up on that coverage. Starting this month, Walgreens has expanded the Nice! candy range beyond peg packs to … Continue reading →
Posted in Boxed, Chocolate, Sour Candy
|
Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, contemporary, packaging, private label, store brand, sweets, vintage candy wrapper, Walgreens, wrapper
|
For this week’s edition of Wacky Wednesdays, I finally wrap up my coverage of the Wacky Packages Halloween 2012 Postcard set, with a parody of the Peter Paul Mounds bar – the delightful Hounds!
Posted in Chocolate, Hershey, Topps, Wacky Packages
|
Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, coconut, collectible, collecting candy, confectionery, confections, Mounds, packaging, packaging parody, Peter Paul, stickers, sweets, vintage candy wrapper, Wackies, Wacky Packages, Wacky Packs, wrapper
|
Though “the Sidekick and the Fast Break” may sound like the title of a 1980’s buddy film, it actually represents the two names under which a single bar was launched just over a decade ago.
Posted in Canadian, Chocolate, Hershey, Peanut Butter
|
Tagged Canada, Canadian, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Hershey, packaging, peanut butter, Reese's, sweets, vintage candy wrapper, wrapper
|
Back in 2008, the Topps company ventured out of their traditional areas of confection, producing a pair of weird and wacky colorful candy bars called Wazoo. Make the jump to check out these unusual offerings.
Posted in Topps
|
Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, colorful, confectionery, confections, packaging, sweets, Topps, vintage candy wrapper, weird, wrapper
|
Today I’ve got a fun wrapper to share that’s also a bit of a mystery. It appears to have been a joint product from Carvel, the famous ice cream maker, and Dugan’s – a now-defunct bakery that was once one … Continue reading →
Posted in 1970's, Chocolate
|
Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, Carvel, collectible, collecting candy, confectionery, confections, Dugan's, Dugan's bakery, licensed, New York, packaging, sweets, vintage candy wrapper, wrapper
|