About Jason Liebig
A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.
Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.
Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.
My Google Profile+
The last couple years I’ve been impressed with Necco’s seasonal offerings. For a company that’s been around over a century, they’re finding ways to bring cool contemporary products to market . In 2012 they blew me away with their Skybar … Continue reading →
Posted in CountdownToHalloween, Halloween, Holiday
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Tagged 2013, Batman Beyond, Boston, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween candy, Necco, Necco Wafers, packaging, sweets, vintage candy wrapper, wrapper
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While coming up with a vintage Halloween candy item to cover today, I recalled a fun piece of Topps bubble gum packaging that I picked up recently known as a “door-knobber”. In the process of researching the origins of that … Continue reading →
Posted in 1970's, Bubble Gum, CountdownToHalloween, Gum, Halloween, Holiday, Topps
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Tagged 1970's, 1970's Halloween, 70's, 70's Bazooka, 70's Topps, Bazooka, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween, packaging, sweets, Topps, vintage candy wrapper, wrapper
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During the Halloween season each year I (along with my recruited friends and family) scour store shelves to see what special packaging has been designed for the holiday. There are many instances of seasonal items never showing up in the … Continue reading →
Posted in Boxed, CountdownToHalloween, Halloween, Holiday
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Dracula, Frankenstein, Halloween, Halloween candy, packaging, Sugar Babies, Sugar Daddy, sweets, vampire, vintage candy wrapper, werewolf, wolfman, wrapper
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Back in 1993, M&M/Mars built a seasonal promotion around a group of animated characters from a television special called The Last Halloween. Today I thought it would be fun to take a look at that brochure and maybe a little … Continue reading →
Posted in 1990's, CountdownToHalloween, Halloween, M&M's, Mars
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Tagged 1990's candy, 1990's Halloween, 90's candy, 90's Halloween, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween candy, packaging, sweets, vintage candy wrapper, wrapper
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Last year Just Born introduced a terrific Halloween seasonal edition of Mike and Ike called Mummy’s Mix, which quickly became one of my favorites for 2012. And while that was a big hit, Just Born didn’t rest on their laurels … Continue reading →
Posted in Boxed, CountdownToHalloween, Halloween, Holiday
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween, Halloween candy, Just Born, mascot, Mike & Ike, Mike and Ike, monster, packaging, sweets, vampire, vintage candy wrapper, wrapper
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Count Chocula: he’s one of the edgy rock stars of the cereal mascot world and because of that I thought he was also the perfect spokesman to feature for a Countdown To Halloween post. And just to be clear; I’m … Continue reading →
Posted in 1970's, 1980's, 1990's, Bubble Gum, Canadian, Chocolate, CountdownToHalloween, Fleer, Gum, Gummies, Halloween, Hershey, Holiday
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Tagged 1970's cereal, 70's cereal, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, cereal box collecting, collectible, collecting candy, confectionery, confections, Count Chocula, General Mills, mascot, Monster Cereals, packaging, sweets, vintage candy wrapper, vintage cereal box, vintage cereal boxes, wrapper
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Today I’d like to share a few items from Black Forest, a company best known for their classic Gummy Bears. Black Forest released a fun new boxed Halloween edition of their Gummy Bears for 2013 and I’ll take a look … Continue reading →
Posted in Boxed, CountdownToHalloween, Gummies, Halloween
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Ferrara Pan, Gummies, Halloween, packaging, sweets, vampire, vintage candy wrapper, werewolf, wrapper
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Willy Wonka is a huge brand name in the candy business today but it might be the 1980’s when the brand experienced its first golden age of success with new introductions like Nerds. The 80’s are also when non-Wonka products … Continue reading →
Posted in 1980's, CountdownToHalloween, Halloween, Holiday, Nestle, Wonka
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Tagged 1980's, 1980's candy, 80's, 80's candy, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween candy, packaging, sweets, vintage candy wrapper, Willy Wonka, Wonka, Wonka candy, wrapper
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New from Jelly Belly this Halloween season are a striking quartet of jelly bean packages released under the branding of Vile Villains!
Posted in CountdownToHalloween, Halloween, Holiday
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Tagged 101 Dalmations, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Disney, jelly beans, Jelly Belly, Little Mermaid, packaging, Peter Pan, Snow White, sweets, vintage candy wrapper, wrapper
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Today we’re going to jump back in time to take a look at a trio of neat 1960’s Halloween magazine ads for Brach’s candies.
Posted in 1960's, Boxed, CountdownToHalloween, Halloween, Holiday
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Tagged 1960's Brach's, 1960's candy, Brach's, Brach's Halloween, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween, packaging, sweets, vintage candy wrapper, wrapper
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