Brach’s Halloween Ads from the 1960’s!


Today we’re going to jump back in time to take a look at a trio of neat 1960’s Halloween magazine ads for Brach’s candies.

[Note:  The main computer here at CollectingCandy HQ has been out of commission since Friday evening, but with a replacement power supply arriving earlier today, we’re happy to be back in business with this post!]

Brach’s have long embraced the Halloween holiday with all manner of seasonal treats and by the look of these ads, they had already hit their stride half a century ago.  Let’s take a look:

Brachs - Goblin Approved - magazine ad - 1961

Brachs – Goblin Approved – magazine ad – 1961

I love how they refer to the kids as “goblins” in the ad – great stuff.   Here are a few close-ups of the neat packaging that ad featured:

1961 Brachs close-up 1

1961 Brach’s Halloween ad close-up – Brach’s Candies, Brach’s Pops, Brach’s Chocolate Malt-Mallo Bars

1961 Brachs close-up 2

1961 Brachs Halloween ad close-up – Brach’s Mellowcremes, Party Packs, Brach’s Pops

1961 Brachs close-up 3

1961 Brachs Halloween ad close-up – Brach’s Chocolate Mint Bars, Brach’s Harvest Mix, Brach’s Peanut Butter Bars

I have a wrapper for Brach’s Chocolate Peanut Butter Bars which could be the same style that appears in that last box image:

Brach's Chocolate Peanut Butter bar - 2-cent candy wrapper - 1950's 1960's

Brach’s Chocolate Peanut Butter bar – 2-cent candy wrapper – 1950’s 1960’s

The next ad is from 1962 and features a different approach, this time featuring a photo rather than an illustration:

Brachs - Can I have Some of Each - Halloween candy magazine ad - 1962

Brachs – Can I have Some of Each – Halloween candy magazine ad – 1962

I noticed that from the 1961 to 1962 ads, the wrapper design for the Peanut Butter Bars changes – here are a pair of closer looks:

1962 Brachs close-up 1

1962 Brach’s close-ups:  Trick or Treats, Brach’s Jelly Beans boxes.

1962 Brachs close-up 2

1962 Brachs close-ups – Brach’s Chocolate Banana Split Bars, Brach’s Peanut Butter Bars, Brach’s Miniature Caramel Rolls

Last up for viewing today is another double-page split ad, this one from 1965:

Brachs - Goblin Approved - magazine ad - 1965

Brach’s Halloween magazine ad – Goblin Approved – 1965

These double-page spreads are unusual in that they leave half the real estate open on the second page for editorial content.  This is what this ad looked like before I scanned and cleaned it up:

Brachs Split ad photo

Brachs Split ad photo

It’s interesting that some of the artwork in this 1965 ad is reused from the 1961 version.  Also of note is the early use of the Brach’s star-apostrophe, dual-color logo which places its introduction in the 1963-1965 period.

Here are some close-ups from the 1965 ad:

1965 Brachs close-up 1

1965 Brachs close-up – Brach’s Indian Corn, Brach’s Taffy Rolls, Brach’s Autumn Mix

1965 Brachs close-up 3

1965 Brach’s close-up – Brach’s French Burnt Peanuts, Peanut Butter Kisses

This ad is the first time I’ve seen Brach’s French Burnt Peanuts box, so I can now add it to my want list with the hopes that it will join my vintage Brach’s box collection.

1965 Brachs close-up 2

1965 Brach’s close-up – Brach’s Jube Jels – Brach’s Peanut Butter Huck Finn, Brach’s Caramel Rolls

I’ve had one of those Peanut Butter Huck Finn wrappers in my collection for a few years, so it’s great to see it in this vintage ad for Brach’s Halloween candy.  Here’s my original wrapper:

Brach's Huck Finn Peanut Butter candy wrapper - 1960's-1970's

Brach’s Huck Finn Peanut Butter candy wrapper – 1960’s-1970’s

And that concludes our look at this trio of 1960’s Brach’s Halloween magazine ads.  I hope you’ve enjoyed them.

See you next time!


Today’s post has been part of’s 2013 Countdown to Halloween. To check out other sites celebrating Halloween all month long, check out the official CountdownToHalloween site.

CC_Collecting Candy Halloween masthead 2013

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s My Google Profile+
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2 Responses to Brach’s Halloween Ads from the 1960’s!

  1. Beautiful ads, all of them! I am surprised that the Brach’s Autumn Mix, with the candy corn and pumpkins, has been around so long, I – for some reason – thought it was a newer idea. And one other thing I noticed: NO ONE would dare offer kids opened candy these days. People would just automatically assume it was poisoned or something! Definitely a moment from the past.

  2. Pingback: A Little Jack o Lantern Action… » Craftypants Carol

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