
Over the years, I’ve received all sorts of e-mails quizzing me about the identity of some nearly forgotten candy or requesting images of a fondly missed favorite chocolate bar. It’s a fun challenge and incredibly satisfying when I’ve been able to provide an answer (or picture) to those inquiries.
One chocolate bar that I’ve been asked about a number of times is the Welch’s Frappé. It’s a brand I have no personal memories of as it mostly predates me, but for those that do remember it, it clearly left a big impression. Though it’s taken years of searching, I’ve finally assembled a historic look back at the brand which I’m excited to unveil today. So make the jump to check out the classic Welch’s Frappé!






Over the past couple years I’ve touched upon my growing fascination with private label or “store branded” candy offerings, first with 

