1977’s Yours Chewly!

Back in the mid-1970’s, the Ward Candy Company, best known at the time for brands like Bit-O-Honey, Goobers and Chunky, put out a lesser known brand of taffy-like candy called Yours Chewly.

There’s not too much editorial to add to these, other than the fact that they don’t appear to have been around more than a handful of years.   Based on the materials used for the packaging and their size, it would appear that these were a taffy-like treat, in the same category as brands like Tangy Taffy.

Packages sported a kid mascot off to the side stating the name of the bar in a large word balloon, which became the logo.   From what I have found thus far, they were offered in three different flavors, though it’s possible there were more.  Here are examples of the three I’ve found:

Ward Candy Company – Yours Chewly – Super Grape – camera offer – 20-cent package – 1977

Ward Candy Company – Yours Chewly – Super Chocolate – personalized pencils offer – 20-cent package – 1977

Ward Candy Company – Yours Chewly – Super Cherry – personalized pencils offer – 20-cent package – 1977

It’s always fun to find items like this that have nearly disappeared from the pop culture history books, and write up a chapter on them.   I hope you enjoyed the look at these neat 1970’s treats.

And that’s everything I have to share today on Ward’s Yours Chewly.

See you next time!

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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One Response to 1977’s Yours Chewly!

  1. Brandon says:

    Pretty cool! I hadn’t seen those before.

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