70’s Flashback with Licorice Snaps!

During a recent candy hunt to a dollar store, I came across a box for “Original Snaps”, a classic treat from the American Licorice Company.  I realized that this was the same company that had been making Snaps for decades and I thought a post that looked back at vintage box from my collection would be fun.

American Licorice Company is probably best-known for their classic Red Vines licorice, though today you’re as likely to identify them with their successful Sour Punch brand.

Snaps were first introduced in the 1930’s and they’ve managed to stand the test of time as evidenced by their continued availability nearly a century later.

Unfortunately I don’t have a detailed timeline of vintage packaging to share with regard to Snaps, so today it’s just a flashback to the 1970’s box in my collection contrasted with the package I recently picked up.

Here’s the 1970’s box:

American Licorice Company – Licorice Snaps – 1-1/4 oz candy box – 1976

In the process of looking for other Snaps material I did manage to find a 1977 trade ad in my archives featuring this same style of Snaps box along with a few other tasty American Licorice offerings:

American Licorice Company – candy trade magazine ad – March 1977

Finally, here’s the current colorful Snaps box I discovered at retail:

American Licorice Company – Snaps – original bit-size licorice pieces – candy box – July 2013

And that’s everything for this fun 70’s Flashback.  See you next time!