Author Archives: Jason Liebig

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+

Choco’Lite – with crispy chips, not just bubbles.

When discussing discontinued chocolate bars or candy, especially ones that are fondly remembered or missed, the talk soon moves to the question: “Is there anything like this that I can still buy?” Such is the case with Nestle’s Choco’Lite bar.

Posted in 1970's, Chocolate | 49 Comments

For President’s Day – Presidential M&M’s

To my recollection, candy started taking on a larger presidential profile during Ronald Reagan’s presidency in the 1980’s.  President Reagan was a fan of a brand of jelly beans that were relatively unknown at the time – Jelly Belly.  Soon … Continue reading

Posted in Chocolate, M&M's | 2 Comments

WigWag

After covering the US Marathon bar and its secret origins as well as its UK namesake and the bar that inspired it (CurlyWurly), I’m going to round it out with the WigWag.

Posted in 1970's, Chocolate, Uncategorized | Tagged , , | 13 Comments

Collecting CurlyWurly

I’ve long been uncertain of how the name of this bar should be written.  Is it two separate words as in Curly Wurly, one word but with an oddly-placed capital like CurlyWulry, or is it simply a single name like … Continue reading

Posted in 1970's, Chocolate | 17 Comments

Mars Mixes it Up – A Tricky Trinity of Timeless Brands: Part Two

A quick recap on yesterday’s Part One: For decades, Snickers bars were sold as Marathon bars over in the United Kingdom, while the US had a its own different Marathon through the 1970’s.  But in the early 1990’s the UK … Continue reading

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Mars Mixes it Up – A Tricky Trinity of Timeless Brands: Part One

In the United States today, when  you mention the brand names Snickers and 3-Musketeers, your mind will recognize two of the most popular and timeless candy bar names.  Mention the brand name Marathon here, and maybe you remember the classic … Continue reading

Posted in Uncategorized | 4 Comments

Mad about Marathon – The bar that lasts a good long time…

The name of this website is CollectingCandy and no single candy wrapper has been as responsible for my starting to collect candy than the Marathon’s. My love of Marathon is reflected throughout the site.  The current Collecting Candy logo is … Continue reading

Posted in 1970's, Chocolate | 21 Comments

Happy Valentine’s Day! – CollectingCandy-style.

Though Valentine’s Day is a holiday intimately intertwined with the idea of roses and  heart-shaped boxes of chocolates, it’s not my top holiday for candy collecting.   Perhaps next to the monster-adorned packaging for Halloween, or the Santa-&-Snowmen bounty of … Continue reading

Posted in 1960's, 1970's, Holiday | Tagged , , , , , , , , , , , , , , | 12 Comments

Rockin’ the 80’s – Tale of the 30-Year-Old Snickers

When you are a collector of old candy wrappers and candy boxes, you quickly learn and have to accept that you’re collecting what most folks consider trash.   Candy wrappers are discarded, not saved.  Because of that fact, you look for … Continue reading

Posted in 1980's, M&M's | Tagged , , , , , , , , , , , , , | 37 Comments

The Secret and Saucy Origins of M&M’s Almond

One of the aspects of collecting candy I really enjoy is that there are constantly new discoveries to be made.  As a kid, I collected trading cards, but I wasn’t discovering new things so much as I was assembling my … Continue reading

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