About Jason Liebig
A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.
Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.
Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.
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I first became fascinated with 7-Eleven’s private label brand back in 2014 when I noticed they were including well-known confectionery products and logos on some of their 7-Select brand packages. Since then, I’ve been keen to keep up with all … Continue reading →
Posted in CountdownToHalloween, Gummies, Halloween, Holiday
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Tagged 7-11, 7-Eleven, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween, Halloween candy, packaging, packaging design, private label, pumpkin, Seven Eleven, sweets, vintage candy wrappers, wrapper
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While Hershey’s has long provided consumers with specialty Fall and Halloween flavors for their Hershey’s Kisses line, this year they’ve taken a delightfully graphical approach and packaged up their classic milk chocolate variety in an assortment of awesome seasonally-themed wrappers … Continue reading →
Posted in Chocolate, CountdownToHalloween, Halloween, Hershey, Holiday
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Tagged bats, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, ghosts, graphic design, Halloween, Hershey, Hershey's, Kisses, packaging, packaging design, seasonal, sweets, vintage candy wrappers, wrapper
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Back during the late 1980’s and early 1990’s, the Beich’s candy company was going through some rapid corporate transformations, but along the way they played around with Halloween seasonal releases of their most enduring product; Laffy Taffy. Make the jump … Continue reading →
Posted in 1990's, CountdownToHalloween, Halloween, Nestle, Wonka
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Tagged 1990's, 1990's candy, 90's, 90's candy, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween, Halloween candy, Laffy Taffy, packaging, packaging design, sweets, Tangy Taffy, vintage candy wrappers, vintage Halloween, wrapper
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Though I’ve already covered an M&M’s product in the Countdown this year, they’ve earned this second spot by coming out with something that is awfully fun. Exclusive to Walgreens stores, M&M’s has released a Halloween-themed fun-size assortment where the individual … Continue reading →
Posted in Chocolate, CountdownToHalloween, Halloween, M&M's, Mars
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, glow-in-the-dark, Halloween, Halloween candy, M&M's, packaging, packaging design, seasonal, sweets, vintage candy wrappers, wrapper
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Climbing out of the deep archives again for today’s entry into the Countdown, we’re going to reach back over four decades. Taking a look at a 1973 Halloween candy sales brochure from the Curtiss Candy Company, best known for … Continue reading →
Posted in 1970's, CountdownToHalloween, Halloween, Holiday
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Tagged 1970's, 70's, 70's candy, Baby Ruth, Butterfinger, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Curtiss, Halloween, Halloween candy, packaging, packaging design, Standard Brands, sweets, vintage candy wrappers, wrapper
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For the Halloween season this year, Wrigley delighted candy fans by releasing a new Skittles flavor mix with a seasonal theme called “Cauldron”. This follows up their release last year of a super-fun Halloween Mix for their Starburst brand that … Continue reading →
Posted in CountdownToHalloween, Halloween, Mars
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Frankenstein, Halloween, packaging, packaging design, Skittles, spooky, Starburst, sweets, vintage candy wrappers, witches, wrapper, Wrigley
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Today I’ll be sharing an amazing piece from the late 1970’s that details a trio of treat-size Halloween offerings from Breaker Confections – Breaker being one early part of the Wonka brand family. Make the jump to check out Breaker … Continue reading →
Posted in 1970's, CountdownToHalloween, Halloween, Holiday, Nestle, Wonka
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Tagged 1970's, 70's, 70's candy, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween, Halloween candy, packaging, packaging design, sweets, vintage candy wrappers, vintage Halloween, Wonka, Wonka Halloween, wrapper
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Though M&M’s have given us a number of special edition Autumn flavors over the years, the last time we got a legitimately Halloween-themed flavor was with the introduction of Candy Corn-flavored M&M’s. This year that changed with M&M’s White BOO-terscotch. … Continue reading →
Posted in CountdownToHalloween, Halloween, Holiday, M&M's, Mars
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, exclusive, Halloween, M&M, M&M's, packaging, packaging design, sweets, Target, vintage candy wrappers, wrapper
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Back in 2013, I kicked off our Countdown to Halloween with what was, at the time, my favorite vintage Halloween wrapper; one for a Brach’s Chocolate Covered Witch. Today, that Brach’s Witch wrapper is getting some serious competition as I … Continue reading →
Posted in 1950's, 1960's, Chocolate, CountdownToHalloween, Halloween, Holiday
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween, Heide, mid-century, packaging, packaging design, sweets, vintage, vintage candy wrappers, witch, wrapper
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We are back today after an extended hiatus to kick off our 5th annual participation in the CountdownToHalloween blogging event. Since it’s our fifth annual countdown romp, we’ve tweaked our Halloween-themed masthead and today we’ll be sharing the details, so … Continue reading →
Posted in CountdownToHalloween, Halloween, Holiday
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, CountdownToHalloween, Halloween, holiday, packaging, packaging design, spooky, sweets, vintage candy wrappers, wrapper
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