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Tag Archives: graphic design

New for Halloween 2016: Hershey’s Spooky Kisses!

Posted on October 11, 2016 by Jason Liebig

While Hershey’s has long provided consumers with specialty Fall and Halloween flavors for their Hershey’s Kisses line, this year they’ve taken a delightfully graphical approach and packaged up their classic milk chocolate variety in an assortment of awesome seasonally-themed wrappers … Continue reading →

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Posted in Chocolate, CountdownToHalloween, Halloween, Hershey, Holiday | Tagged bats, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, ghosts, graphic design, Halloween, Hershey, Hershey's, Kisses, packaging, packaging design, seasonal, sweets, vintage candy wrappers, wrapper | 1 Comment
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    Ahhh… the power of a brand name. Did you know: th Ahhh… the power of a brand name.

Did you know: there was a time when “PEEPS” didn’t mean what it means today?

Originally, the moniker was reserved exclusively for the iconic little marshmallow chicks (less a brand than a product descriptor). If you picked up a Rodda marshmallow bunny at Easter, or even a pumpkin at Halloween, it wasn’t a “Peeps” item. It was simply a marshmallow bunny. Or a pumpkin. A different product.

I came across a 1975 cardboard tray in my archives this week, labeled exactly that: “marshmallow bunnies.” No mention of Peeps anywhere.

What’s fascinating is how, over the past couple of decades, Peeps has evolved from a single-product name into a full-on umbrella brand that now encompasses the entire sugared-marshmallow lineup from Just Born.

(And a fun bit of history: Just Born acquired the Rodda Candy Company back in 1953 and continued using the Rodda name well into the 1980s - because of the remaining power of THAT brand.)

Because once everything becomes “Peeps,” you’re no longer selling disconnected sugary shapes… You’re selling a brand people already know, recognize, FEEL something about and connect to.

And that’s how the power of a brand and that brand’s story expresses itself. Which is pretty cool. 

Can you think of any other fun examples like this? 

Happy Easter, everyone ! 🙂

@peepsbrand
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