About Jason Liebig
A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.
Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.
Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.
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It’s the fourth day of our Snickers week coverage and for today we are looking at material hailing from the most populous nation in the world, China. Similar to Mars-Mexico’s offerings covered here on Tuesday, Mars-China has served up a … Continue reading →
Posted in Chocolate, Mars
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, China, Chinese, collectible, collecting candy, confectionery, confections, Emoji, packaging, packaging design, Snickers, sweets, vintage candy wrappers, wrapper
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Welcome back to Day 3 of our week-long Snickers coverage where today we’ll be journeying to the other side of the globe to take a look at a series of Russian Snickers bar wrappers released just this year. Make the … Continue reading →
Posted in Chocolate, Mars
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Tagged #EatASnickers, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Mars, packaging, packaging design, Russia, Russian, Snickers, sweets, vintage candy wrappers, wrapper
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For this second day of our Snickers Week coverage, we’re heading south-of-the-border for Mars-Mexico’s take on the “Who Are You When You’re Hungry?” promotional wrapper tie-in. Just like the USA’s series of wrappers, these Snickers bars feature potential qualities or … Continue reading →
Posted in Chocolate, Mars
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Tagged #EatASnickers, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Mars, Mexican, Mexico, packaging, packaging design, Snickers, sweets, vintage candy wrappers, wrapper
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In 2015, Snickers launched a bold on-pack marketing campaign birthed out of their successful run of “Who Are You When You’re Hungry” television ads. They did so by swapping out the logo area of Snickers bar wrappers and replacing it … Continue reading →
Posted in Chocolate, Full Set, Mars
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Tagged #EatASnickers, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Mars, packaging, packaging design, Snickers, sweets, vintage candy wrappers, wrapper
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For today’s “Black Friday” edition of Full Set Friday, I’m going to be looking at a small set of bars that were released by Russell Stover in early 2015, with flavors inspired by a quartet of hot beverages. I’m calling … Continue reading →
Posted in Chocolate, Full Set
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Tagged Big Bite, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, Coffee, collectible, collecting candy, confectionery, confections, hot chocolate, hot cocoa, packaging, packaging design, Russell Stover, sweets, vintage candy wrappers, wrapper
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Today is Thanksgiving here in the United States and for so many of us that means a mix of family, food, football, and friends. Where branded candy is concerned, Thanksgiving tends to be one of the overlooked holidays but over … Continue reading →
Posted in 1980's, 1990's, Chocolate, Holiday
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, holiday, packaging, packaging design, pilgrim, seasonal, sweets, Thanksgiving, turkey, vintage candy wrappers, wrapper
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The folks making candy in Japan have long had a special talent for the unusual, exotic, and downright adorable. After all, this is the confectionery culture that brought us chocolate-covered tree stumps and over 100 different flavors of Kit Kat. … Continue reading →
Posted in Japanese, Novelty
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Tagged burger, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, foreign, imported, Japan, Japanese, packaging, packaging design, sweets, vintage candy wrappers, wrapper
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Today’s Full Set Friday is a more typical example of setting out to “collect ’em all”, in that it is a classic brand and a broad assortment of currently-available flavors. When I committed to putting together a set of current … Continue reading →
Posted in Bubble Gum, Full Set, Gum
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Tagged bubble gum, bubblegum, Bubblicious, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Mondelez, packaging, packaging design, soft-chunk, softchunk, sweets, vintage candy wrappers, wrapper
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Back for our second edition of Full Set Friday, today we’ll be looking at the delightful assortment of Cost Plus World Market’s Adventurous Filled Chocolate bars! They feature a gorgeous array of unusual wrappers so make the jump to check … Continue reading →
Posted in Chocolate, Private Label
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, chocolate, collectible, collecting candy, confectionery, confections, packaging, packaging design, private label, sweets, vintage candy wrappers, World Market, wrapper
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In honor of our historic 2016 US Presidential Election Day currently in progress, I’ve decided to offer up a bonus post showcasing Spangler’s own 2008 Election for two Dum Dums (Pops). Make the jump to check it out!
Posted in Lollipop
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Dum Dum Pop, Dum Dums, DumDum, election, packaging, packaging design, sweets, vintage candy wrappers, vote, wrapper
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