About Jason Liebig
A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.
Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.
Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.
My Google Profile+
As a candy collector, I’m often asked whether I save actual edible candy or just the packaging. My answer usually goes that I’m technically a candy packaging collector, so I always try to separate a wrapper or box from the … Continue reading →
Posted in 1980's, 1990's, Bubble Gum, Chocolate, Gum, Nestle
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, packaging, sweets, vintage candy wrapper, wrapper
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McCormick is a brand name those of us in the United States will immediately recognize for their association with the spice isle in most grocery stores. But recently McCormick has dipped its toes into the packaged confectionery pool with a … Continue reading →
Posted in Chocolate
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Tagged Baltimore, Cal Ripken, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, chocolate, collectible, collecting candy, confectionery, confections, exclusive, packaging, Perfect Couples, souvenir, sweets, The Wire, vintage candy wrapper, wrapper
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Yesterday we celebrated Halloween 2013 and today it becomes yet another day from our past, relegated to what one hopes is fond memory. Here on this site, we celebrated the lead-up to the spooky holiday all month long by looking … Continue reading →
Posted in Christmas, CountdownToHalloween, Halloween, Holiday
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, packaging, sweets, vintage candy wrapper, wrapper
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Happy Halloween everyone! Yep, it’s October 31st and the finale of our second annual participation in the Countdown to Halloween. It’s been quite a fun month, where we posted 27 new entries dedicated to Halloween candy packaging and marketing. [Note: … Continue reading →
Posted in 1970's, CountdownToHalloween, Halloween, Hershey, Holiday
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween, Halloween candy, Hershey Miniatures, Hershey's, packaging, sweets, vintage candy wrapper, wrapper
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October 30th is National Candy Corn Day — well, at least that’s what Alton Brown told me when I saw him on the Food Network last week. Alton’s alert prompted me to do a little Google search to read up … Continue reading →
Posted in 1950's, 1960's, 1970's, 1980's, 1990's, Boxed, CountdownToHalloween, Halloween, Holiday
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Tagged 1950's, 1960's, 1970's, 1980's, candy collecting, candy collection, candy collector, candy corn, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween, holiday, packaging, sweets, vintage candy wrapper, wrapper
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During last year’s CountdownToHalloween I posted a series of images of Halloween retail store displays from 1969. I didn’t expect that post to generate as much positive buzz as it did, but that response reinforced to me just how unusual … Continue reading →
Posted in 1950's, Chocolate, CountdownToHalloween, Halloween, M&M's, Mars
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Tagged 1950's, 1950's candy, 1950's candy photos, 50's candy, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, packaging, sweets, vintage candy wrapper, wrapper
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New for Halloween this year, Wrigley has released a cool trick-or-treat-friendly big bag of little boxes of Hubba Bubba bubble gum. So today we’re going to take a look at that as well as a few fun earlier Hubba Bubba … Continue reading →
Posted in 1990's, Boxed, Bubble Gum, CountdownToHalloween, Gum, Halloween, Holiday, Novelty
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween candy, Halloween gum, Hubba Bubba, packaging, soft-chunk, sweets, vintage candy wrapper, wrapper
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Today we’re going back to the 1980’s and taking a look at the contents of a Halloween candy trade ad from the Howard B. Stark company. We’ll also be catching a glimpse of some seriously spooky decades-old unopened Stark candy!
Posted in 1980's, Boxed, CountdownToHalloween, Halloween, Holiday
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Tagged 1980's, 1980's Halloween, 80's, 80's Halloween, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween, Halloween candy, Necco, packaging, Stark, sweets, vintage candy wrapper, wrapper
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For today’s “New for 2013” post, we’re jumping to the other side of the globe to check out Nestle-Japan’s limited edition Kit Kat flavor for the 2013 Halloween season: Pumpkin Pudding!
Posted in Chocolate, CountdownToHalloween, Halloween, Holiday, Japanese, Nestle
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween Kit Kat, Halloween KitKat, Japan Kit Kat, Japan KitKat, Japanese Kit Kat, packaging, sweets, vintage candy wrapper, wrapper
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It might be surprising to learn that, outside of the packaging itself, one of the best places to learn about historical confectionery products and marketing is through the promotional circulars published in weekend newspapers. Today, I’m going to take a … Continue reading →
Posted in 1980's, Bubble Gum, Cadbury, Chocolate, CountdownToHalloween, Gum, Halloween, Hershey, M&M's, Mars
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Tagged 1980's candy, 80's candy, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, coupons, Halloween, Halloween candy, newspaper ads, packaging, sweets, vintage candy wrapper, wrapper
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