About Jason Liebig
A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.
Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.
Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.
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Willy Wonka’s Nerds are one of my all-time favorites and that certainly includes their holiday releases. In recent years Easter-themed Nerds have taken on the moniker of “Hoppin’” Nerds but that wasn’t always the case. Today we’re going to look … Continue reading →
Posted in 1980's, 1990's, Boxed, Easter, Holiday, Nestle, Wonka
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Tagged 1980's, 1990's, 80's, 80's candy, 90's, 90's candy, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Easter, Easter candy, Nerds, packaging, sweets, vintage candy wrapper, Willy Wonka, Wonka, Wonka Nerds, wrapper
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Back in the early 2000’s Just Born released a special Easter edition of their Mike and Ike candies called Mike and Ike Easter Treats. I wrote about that release here last year and always thought it was a pretty cool … Continue reading →
Posted in 1990's, Boxed, Easter, Holiday
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Tagged 1990's, 1990's candy, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Easter, Easter candy, Hot Tamales, jelly bean, jellybean, jellybeans, Just Born, limited edition, mascot, Mike and Ike, packaging, sweets, vintage candy wrapper, wrapper
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If Halloween is the season of candy corn than Easter must certainly be the season of the jellybean. It no doubt has to do with how well the colorful confections complement the look of traditionally dyed Easter Eggs. These days, … Continue reading →
Posted in 1990's, Boxed, Easter, Holiday, Mars, Sour Candy
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, chewy, collectible, collecting candy, confectionery, confections, Easter, Easter candy, fruit flavored, holiday candy, jelly bean, jellybeans, packaging, packaging design, Starburst, sweets, vintage candy wrapper, wrapper
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We’re kicking off our week of Easter coverage with a fun look at all the flavorful variations of Hershey’s Eggs currently available on shelves as well a glimpse into packaging for the same, going back to the 1980’s. So make … Continue reading →
Posted in 1980's, 1990's, Canadian, Chocolate, Easter, Hershey, Holiday
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Easter, Eggs, Hershey's, Hershey's Eggs, holiday, packaging, spring, sweets, vintage candy wrapper, wrapper
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Back in the 1970’s the Amurol company, known at the time for their sugarless gum and confectionery products, released a kid-targeted sugarless bubblegum called Whammo. The gum’s name didn’t stick and within a few years Whammo became Blammo. Today we’re … Continue reading →
Posted in 1970's, Bubble Gum, Gum, Uncategorized
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Tagged Amurol, bubblegum, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, packaging, sugarless, sweets, vintage candy wrapper, Wham-O, wrapper
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Getting candy from a vending machine is a profoundly different experience from getting it out of a box or package – it’s meant to be bought and eaten right there. Oftentimes vending machines are filled with nameless, brandless offerings or … Continue reading →
Posted in 1970's, 1980's, 1990's, Timeline
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Tagged candy collecting, candy collection, candy collector, candy machine, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Hot Tamales, Just Born, JustBorn, Mike & Ike, Mike and Ike, packaging, sweets, vend, vending, vintage candy wrapper, wrapper
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Today we’re going to look at some of the weirdest and most unexpected flavors and brand extensions from classic candies you know and love. These are some of my favorite things to track down and uncover in the world of … Continue reading →
Posted in 1960's, 1970's, 1980's, 1990's, Boxed, Bubble Gum, Canadian, Chocolate, Gum, Hershey, Japanese, Lists, Nestle
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, packaging, sweets, vintage candy wrapper, wrapper
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Earlier this afternoon I was alerted to the fact that today is National Peanut Butter and Jelly Day! Well, I couldn’t let the great occasion pass me by so I rapidly searched out a few fun PB&J pieces from the … Continue reading →
Posted in 1970's, 1990's, Peanut Butter
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, packaging, sweets, vintage candy wrapper, wrapper
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I’ve often stated that one of my favorite things to uncover and learn about are the little-known extensions and flavor spinoffs from the well-known candy brands we love. Today, I get to reveal a pair of them that you almost … Continue reading →
Posted in 1970's, Boxed, Nestle, Wonka
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, packaging, sweets, vintage candy wrapper, wrapper
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In the 1970’s, the Pangburn Company of Fort Worth Texas created a novel bit of pop art paper craft when they came up with the cardboard packaging for their Trog-Lo-Dytes chocolates. There’s never been anything quite like it in the … Continue reading →
Posted in 1970's, Chocolate, Novelty
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Tagged 1970's candy, 1970's chocolate, 70's candy, candy collecting, candy collection, candy collector, candy packaging, candy wrapper collection, candy wrapper collector, chocolate, collectible, collecting candy, confectionery, confections, fold-in, Mad magazine, packaging, packaging design, papercraft, sweets, Troglodytes, vintage candy wrapper, wrapper
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