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Tag Archives: sugarless

When Amurol’s Whammo Bubblegum Went Blammo!

Posted on April 11, 2014 by Jason Liebig

Back in the 1970’s the Amurol company, known at the time for their sugarless gum and confectionery products, released a kid-targeted sugarless bubblegum called Whammo.  The gum’s name didn’t stick and within a few years Whammo became Blammo.   Today we’re … Continue reading →

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Posted in 1970's, Bubble Gum, Gum, Uncategorized | Tagged Amurol, bubblegum, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, packaging, sugarless, sweets, vintage candy wrapper, Wham-O, wrapper | 4 Comments
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    TEN YEARS AGO!! Ten years ago in early 2016 @Sni TEN YEARS AGO!! 

Ten years ago in early 2016 @Snickers launched their “traits” wrappers in the United States. And suddenly, my chase to acquire them all was afoot.

Year one was challenging, but ultimately achievable, at twenty different trait wrappers.

In 2017, the fun continued, now expanded to twenty-eight different traits, and opened up to feature not only on regular Snickers, but across the line with Peanut Butter, Almond and Crisper. For those keeping score, that meant over one-hundred wrappers to chase down across the brand family.

But chase them down I did, keeping a checklist, stopping at every gas station and store… ultimately across a dozen states and eight months. I’d finally snag the last bar I needed in Minnesota while on location for my Cooking channel pilot.

Mars global would roll out versions of the promo across the globe and I endeavored to get as many of THOSE as I could, too. A sample of which are included in this post. For as many of the internationals that I was successful at procuring, there were just as many that I missed. 

The promotion would return annually through 2019 and maybe even into 2020, and each year it kept me on my toes… 

The fact that it first arrived a decade ago blows my mind though. How time flies! 

@marsglobal #eatasnickers
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