About Jason Liebig
A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.
Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.
Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.
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Over the years, I’ve received all sorts of e-mails quizzing me about the identity of some nearly forgotten candy or requesting images of a fondly missed favorite chocolate bar. It’s a fun challenge and incredibly satisfying when I’ve been able … Continue reading →
Posted in 1950's, 1960's, 1970's, Chocolate, Timeline, Uncategorized
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Nabisco, packaging, packaging design, raisins, sweets, vintage candy wrappers, Welch's, wrapper
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Early last year, I unearthed the story of M&M/Mars 1970’s take on their competitor’s Kit Kat – a chocolate wafer bar dubbed the Snik Snak. But what I didn’t realize at the time was that Mars’ history with a Kit … Continue reading →
Posted in 1950's, 1960's, 1970's, Chocolate, M&M's, Mars, Timeline
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Kit Kat, KitKat, M&M's, Mars, packaging, packaging design, sweets, vintage candy wrappers, wrapper
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I don’t typically cover non-USA material here on CollectingCandy.com. It’s not that I find foreign wrappers unappealing in any way. In fact, they are often some of the most ornate designs I encounter. It’s simply that it is more challenging … Continue reading →
Posted in 1970's, Chocolate
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Tagged 1970's, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, cold war, collectible, collecting candy, communist, confectionery, confections, packaging, Russia, Russian, Soviet, sweets, USSR, vintage candy wrapper, wrapper
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Today I’m going to revisit a topic I first covered back in March of 2013 – the candy products from Walgreens’ Nice! private label line. Not long after that initial post, I followed it up with a piece on Walgreens’ … Continue reading →
Posted in 1950's, Chocolate, cookies, Gummies, Hard Candy, Peanut Butter, Sour Candy
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Gummies, Nice!, packaging, private label, store brand, sweets, vintage candy wrapper, Walgreens, wrapper
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Back in the late 1960’s, the Donruss company of Memphis, Tennessee offered up a “slab bubble gum” product to consumers. Although competitors like Fleer and Topps had similar products on the market, I consider Donruss’ offering notable for its use … Continue reading →
Posted in 1960's, 1970's, 1980's, Bubble Gum, Gum
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Tagged 1970's, bubblegum, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, counter-culture, Donruss, gum, hippie, hippy, packaging, sweets, vintage candy wrapper, wrapper
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Happy Thanksgiving, everyone! I hope you’re all enjoying the day with loved ones, great food and good times. In spite of the fact that Thanksgiving isn’t known for its confections, I’ve hunted far and wide to come up with a … Continue reading →
Posted in 1970's, 1980's, Chocolate, Holiday
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, holiday, packaging, Russell Stover, sweets, Thanksgiving, vintage candy wrapper, Whitmans, wrapper
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Since acquiring the files of a former Brach’s salesman earlier this year, I’ve been working to document and preserve everything he saved. Previously I’ve posted the contents of a 1971 Brach’s Halloween sales packet as well as materials related to … Continue reading →
Posted in 1970's, Chocolate, Christmas, Hard Candy, Holiday
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Tagged 1970's candy, 70's candy, Brach's, Brox, candy collecting, candy collection, candy collector, candy salesman, candy wrapper collection, candy wrapper collector, catalog, collectible, collecting candy, confectionery, confections, marketing materials, packaging, promotional, salesman, sweets, vintage candy wrapper, wrapper
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Over the past couple years I’ve touched upon my growing fascination with private label or “store branded” candy offerings, first with Walgreens’ Nice line and later on with 7-Eleven’s own “Select” confectionery products. Store brand packaging is the kind of … Continue reading →
Posted in 1960's, 1970's, Chocolate, Gummies
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Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, grocery, IGA, packaging, private label, store brand, sweets, vintage candy wrapper, vintage grocery stores, wrapper
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Over the last decade, the business of artisanal and organic chocolate has exploded. With small manufacturers sourcing their own cocoa and adding all sorts of unusual and exotic ingredients to their bars, it’s a great time to be a chocolate … Continue reading →
Posted in 1970's, Chocolate
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Tagged 1970's candy, 1970's chocolate, 1970's wrappers, all-natural, Bay Area, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, chocolate, collectible, collecting candy, confectionery, confections, counter-culture, Ghirardelli, organic, packaging, San Francisco, sweets, vintage candy wrapper, wrapper
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Big League Chew bubblegum first hit the market back in 1980 and at the time, came in only a single flavor. Since then, quite a number of flavor extensions have been released with a few of them becoming part of … Continue reading →
Posted in 1980's, 1990's, Bubble Gum, Gum
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Tagged 1980's, 1990's, baseball, Big League Chew, bubble gum, bubblegum, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, cotton candy, gum, packaging, sports, sweets, vintage candy wrapper, wrapper
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