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Tag Archives: monster candy

Monster Candy – Classic Boxes From Brooklyn!

Posted on October 21, 2012 by Jason Liebig

Monster candy boxes; they’ve been around for what seems like forever, and because of that they’ve become a sort of candy mystery-in-plain-sight.

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Posted in 1970's, CountdownToHalloween, Halloween, Holiday, Novelty | Tagged candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, collectible, collecting candy, confectionery, confections, Halloween, Halloween candy, monster candy, packaging, sweets, vintage candy wrapper, wrapper | 14 Comments
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    Happy Stranger Things series finale to all who cel Happy Stranger Things series finale to all who celebrate—and Happy New Year to everyone else 😄

Sharing a fun full-circle moment here: a photo of me holding a current celebratory Eggo box alongside the original 1980s Eggo waffles box from my brand archives—the ACTUAL box whose scans were used to create the Season 1 Eggo props. @eggo_us

That 1980s box was already a treasured piece of my archive long before Stranger Things. Now it also stands as a small but meaningful artifact of television and pop-culture history.

Seeing these two boxes together perfectly captures the arc of nostalgia and nostalgia anchoring done right: a show tapping into shared collective memory, which eventually evolves into a modern brand moment and promotional tie-in.

Here’s hoping they stick the landing tonight.

@strangerthingstv

#StrangerThings #EggoWaffles #80sNostalgia
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