The Return of Dr. Pepper Bubble Gum and More!

CC_DrPepperBubbleGumIsBack_AndMore_TITLE PLATE

This year Wrigley introduced two new soda pop-flavored Hubba Bubba flavors with one of them, Hubba Bubba Dr Pepper, serving as a bubblegum-soda-flavor-comeback of sorts.

As I’ve covered in previous posts, in the 1980’s Amurol served as the novelty gum division of the Wrigley company.  So while Wrigley was producing the original run of Hubba Bubba, Amurol was putting out products like the classic Big League Chew and Bubble Tape.  During this time Amurol released a line of liquid-filled soda pop flavored bubble gum.  They introduced a number of surprising flavors that you might find odd.   Here are the ones I’ve got in my collection, lined up next to the new Hubba Bubba Dr Pepper:

Soda Pop Bubble Gum New and Old

Soda Pop Bubble Gum New and Old

Regular visitors may remember that I covered the A&W Root Beer gum in an earlier column but the others are new to CollectingCandy.  Though I have four of those 1980’s flavors in my collection, there were actually five different Amurol soda gum flavors.  I don’t have an example of the fifth in my collection, RC Cola, so for an image of that one I called upon my pal Gregg Keonig.  Here’s his pack:

Amurol - RC Cola gum - 1980's Gregg Koenig

Amurol – RC Cola gum – 1980’s – Image courtesy Gregg Koenig

Even though Amurol seemed to have a lock on official soda brands for bubble gum in the 1980’s, other companies still took part in the genre.  Even Amurol’s parent company Wrigley released a generic cola flavored Hubba Bubba back then:

Hubba Bubba - NEW - Cola flavor bubble gum - 1980's

Hubba Bubba – NEW – Cola flavor bubble gum – 1980’s

Cola never caught on as a bubble gum flavor here, but Wrigley UK and Wrigley Australia still offer it as part of their standard Hubba Bubba lineups.

Going through my vintage bubble gum collection I also found this great Cherry Cola Bubblicious pack:

Bubblicious - Cherry Cola - bubble gum pack - 1980's

Bubblicious – Cherry Cola – bubble gum pack – 1980’s

As you can see, the idea of bringing refreshment flavors to bubble gum is a concept that has been returned to from time-to-time, with varying degrees of success and longevity.

I’ve not yet been able to find any in stores, but I wanted to share an image of the other new soda-flavored Hubba Bubba, Orange Crush.  Hopefully I’ll spot this one soon:


Hubba Bubba Orange Crush – Source


I hope that these new Hubba Bubba soda flavors lead to additional soda-flavored bubble gum offerings in the near future.  I’d love to see a Mountain Dew flavored bubble gum – it might be weird, but I’d want to try it anyway.  It would be especially-cool to see something like that with throwback Mountain Dew logo packaging.   It’s a long-shot, but I’m crossing my fingers!

I have one more piece to share today.  This one isn’t exactly soda-flavored, but I wanted to include it because it is related, and it’s pretty fun.  Here’s my vintage pack of Hawaiian Punch flavored Bubble Yum, from 1989:

Bubble Yum - Hawaiian Punch flavor 49-cent pack - 1989

Bubble Yum – Hawaiian Punch flavor 49-cent pack – 1989

And that’s everything for today’s post.  I hope everyone is having a great holiday season and is ready to ring in 2013 this coming Monday night.

See you next time!

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s My Google Profile+
This entry was posted in 1980's, 1990's, Bubble Gum and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

5 Responses to The Return of Dr. Pepper Bubble Gum and More!

  1. Brandon says:

    I’m looking forward to trying that Dr. Pepper gum. Some Hawaiian Punch gum sure sounds good, too. Maybe they’ll bring that one back.

  2. Phairhead says:

    Hubba Bubba Cherry Cola was my obsession in middle school! I actually chipped my front tooth on it from over zealous chewing

  3. Pingback: From the Darkside to the Tropics – New on Shelves this Week! |

  4. Pingback: An Array of New Soda-Flavored Confections! Plus Some History on the Love of Cola Candy! |

  5. Brandy says:

    When is it all coming out again? I miss them!!!!

Leave a Reply

Your email address will not be published. Required fields are marked *