A 1950’s Peter Paul Wrapper with a Giggle-Worthy Name.
I’m going to be swamped today with non-candy-related commitments, but I wanted to share something quick and light with everyone today.
With that in mind, I hope you don’t mind me putting today’s brief focus on a wrapper which might elicit an adolescent giggle from some of you. It certainly did from me when I first came across it. I’m sure, in the 1940’s or 1950’s, when this bar was put on shelves, it was a great name. Today… I just don’t think it would work.
Peter Paul - 3 Chubbies - candy bar wrapper - 1940's 1950's
Hope this one brought a smile or a chuckle to you.
The historical takeaway here is that, as language and slang change, or what is and is not socially acceptable, the marketing follows quickly along.
About Jason Liebig
A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.
Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.
Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.
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Nope! No comments about the name. I just happened to read the ingredients:
Chocolate – check!
Coconut – same maker as Almond Joy and Mounds – check!
Sugar – of course – check!
Corn Syrup – at least it’s not HFCS – check!
Frozen egg whites – che–what? Okay, egg whites I kinda get, but frozen? By the time the bar gets an hour outside the factory, it’s not frozen. Not sure how they used the egg whites. Weird.