Nestle’s 1970’s Halloween Treats Newspaper Ads!

Jumping back to the mid-1970’s for today’s Countdown-to-Halloween post, I wanted to share a pair of vintage ads promoting Halloween treats from Nestle.  Make the jump to check them out!

The ads I’ll be sharing today were newspaper ads, or in the case of today’s examples, were the proofs of what would be newspaper ads.  What I have to share are file copies of the ads in question, that originated out of the ad agency of Leo Burnett.  These file copies are remarkable in that they were printed from the original setups and unlike newspaper ads clipped from actual newspapers, these tend to have much better print quality and visual fidelity.

Here they are:

Nestle – 20-cents off Halloween Treats – newspaper ad proof – Leo Burnett – Fall 1977

Note the Leo Burnett publication information included at the top of the sheet.  This indicated where and when the ad was meant to be used.  Here’s a closer look:

Leo Burnett newspaper ad proof close-up

And here’s the other ad proof from these files:

Nestle – Save 15-cents on Halloween Treats – newspaper ad proof – 1975

You’ll note that both coupons are marked as “void”, since these were both not meant to serve as actual ads (or coupons).  Much like the 1973 Leaf brochure I showed a few days ago, this Nestle promotion focuses on what appear to be all-year-round multipacks of miniature bars.  It’s easy to imagine that the Halloween season made for the biggest sales period for these types of offerings.

[Note: Eagle-eyed CollectingCandy.com reader D. Heine pointed out that there’s a mid-1970’s Nestle TV commercial on YouTube that ties in perfectly to today’s post so I’ve included it for viewing below.  Thanks, D!]

I didn’t want to leave this post without any color, so I dug through my archives to find wrapper examples that matched up with the miniature bar packs offered on these two ads.  Here they are!

Nestle-100000-bar-fun-size-candy-bar-wrapper-1976

Nestle Milk Chocolate fun-size chocolate bar wrapper – 1976-77

Nestle Crunch fun-size chocolate bar wrapper – 1976-77

Nestle-ChocoLite-1_2-oz-fun-size-chocolate-candy-bar-wrapper-1976

Nestle-100000-Bar-Fun-Size-miniature-candy-bar-wrapper-1977

And that’s everything I’ve got to share on this pair of 1970’s Nestle Halloween Treats ads.  See you next time!

———————————

Today’s post has been part of CollectingCandy.com’s 2015 Countdown to Halloween. To check out other sites celebrating Halloween all month long, visit the official CountdownToHalloween site.  For more of CollectingCandy.com’s CountdownToHalloween posts, just click here.