Since it’s Friday, I thought it would be alliteratively appropriate to feature one of my favorite frightening fellows: Frankenstein. And it just so happens that Twizzlers created a fantastic bit of Frankenstein’s Monster-laden packaging this year just for the Halloween holiday.
So make the jump to check out this year’s super-cool Frankenstein-themed Twizzlers Halloween package!
I gotta say, when I first spotted this new Halloween Twizzlers package on store shelves last month, I flipped. Frankenstein’s Monster is one of my all-time favorites and anytime I see him portrayed on a candy package, it gets my full attention. I’m also a fan of the Twizzlers campaign from the last couple years featuring all manner of things created out of the animated flavorful licorice twists, so for me this one was firing on all pistons.
Here it is:
I should note that Hershey is using the licensed version of Universal’s Frankenstein’s Monster – as indicated by the official symbol featured on the front of the pack:
The approach of creating the Frankenstein Monster graphic from out of Twizzlers themselves is one that Hershey has been using for the past year or two on its television campaign. I think it’s incredibly inventive and awfully appealing from a visual standpoint. They’ve done stuff with it in the commercials I never would have expected – and I was especially surprised and delighted by their Star Trek spot.
This is the first time I’ve seen the made-out-of-Twizzlers approach put to use on actual Twizzlers packaging, but I hope it’s just the beginning. I’d enjoy seeing them do more packages using this stylistic approach.
Here are a trio of Twizzlers commercials from the past two years that utilize the same cool Twizzlers-as-everything construction:
I think those spots are pretty amazing, don’t you?
And that’s everything I’ve got for today. A short post for this first Friday of our 2014 Halloween Countdown, but one I hope you enjoyed. See you next time!
Today’s post has been part of CollectingCandy.com’s 2014 Countdown to Halloween. To check out other sites celebrating Halloween all month long, check out the official CountdownToHalloween site. For more of CollectingCandy.com’s CountdownToHalloween posts, just click here.