For Halloween 2012 Reese’s updated its Reese’s Peanut Butter Pumpkins with a brand new package design — a change that was covered here during last year’s countdown. Since that time I’ve uncovered a pair of earlier versions which prompted today’s Reese’s re-visitation.
Reese’s Peanut Butter Pumpkins followed in the footsteps of Reese’s successful Peanut Butter Eggs which, as I discovered earlier this year, were created in the late 1960’s. So it might come as a surprise that it took 25 years after the introduction of Reese’s Eggs for them to branch into a Halloween shape with Reese’s Pumpkins. But based on the information I was able to find from the United States Trademark Office archives, Reese’s Peanut Butter Pumpkins were first introduced in 1992. Here’s an image of one of those earliest wrappers:
Reese’s Peanut Butter Pumpkins received their first update around 1998 with a color scheme and design they would carry into the millennium. Recently, I was excited to add one of these wrappers to my collection. Here it is:
In the mid-2000’s another package refresh occurred, though it largely retained the color scheme of the previous design:
For Halloween 2012, Hershey’s brought the look of Reese’s Pumpkins more inline with the rest of the Reese’s brand color scheme – a change which I covered in detail last year:
And that brings our Reese’s Pumpkin packaging evolution from 1992 all the way up to 2013. I love seeing how product packages like this evolve over time so it’s been fun filling in the earlier years for this. I hope you dig it, too.
And that’s it for today’s entry. See you next time!
Today’s post has been part of CollectingCandy.com’s 2013 Countdown to Halloween. To check out other sites celebrating Halloween all month long, check out the official CountdownToHalloween site.
I think for Halloween packaging, I prefer the purple. But, all good, since they all contain the magical Reeses Pumpkin inside!
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