A 1960’s Brach’s Witch to Kick Off our 2013 CountdownToHalloween!!


We are thrilled to once again be taking part in the online CountdownToHalloween, celebrated by bloggers all across the internet! To kickoff our month-long countdown coverage, I wanted to present the single coolest Halloween candy package I’ve picked up since last year: an early 1960’s wrapper for a Brach’s chocolate covered Halloween Witch!

Finding older Halloween-themed candy wrappers is far from easy – as they just didn’t create as much special holiday packaging in the past as they do now. But discovering a piece as beautiful as this Brach’s Witch wrapper is a true rarity. So it is with great enthusiasm that I finally get to share it here on the site. With that said, let me present this wonder of vintage Halloween confectionery packaging – the 1960’s Brach’s Chocolate Covered Halloween Witch wrapper:

Brach's - Chocolate Covered Halloween Witch - candy wrapper - 1960's

Brach’s – Chocolate Covered Halloween Witch – candy wrapper – 1960’s

The colors, graphics and design on this one are all so unbelievable good. This wrapper just evokes everything that I love about Halloween nostalgia and in my opinion it is a true Halloween candy classic!

And that’s it for today’s Halloween kickoff post. See you next time!


Today’s post has been part of CollectingCandy.com’s 2013 Countdown to Halloween. To check out other sites celebrating Halloween all month long, check out the official CountdownToHalloween site.

CC_Collecting Candy Halloween masthead 2013

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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7 Responses to A 1960’s Brach’s Witch to Kick Off our 2013 CountdownToHalloween!!

  1. They should do some retro packaging with these old wrappers! Here’s to a great month!

  2. David S. says:

    That is incredibly cool!! Glad it made it into your collection, brother. 🙂


  3. Chocolate covered Halloween witch? What does the chocolate cover? From the ingredients it sounds like a York Peppermint Patty.

  4. Anne Baker says:

    What a fun site!!! That witch wrapper is incredibly cool.

  5. Tom says:

    Clearly I haven’t kept up with your site as I missed this one. Fantastic graphics. I love the old Halloween candy packaging. And a Peppermint Patty Halloween Witch? I would so buy that if they re-released it.

  6. Pingback: A Fantastic Vintage Halloween Heide Witch Wrapper! | CollectingCandy.com

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