Last year I posted about a piece I was delighted to discover from 1970’s Fleer called Big Pucker. Some months later I would find a mention of its predecessor Little Puckers in an old trade magazine. But I didn’t know what Little Puckers looked like until recently when an intact example of them surfaced. So today I’d like to share Fleer’s confectionery “Sour Power” duo; Little Puckers and Big Pucker!
Though my first encounter with any of the Fleer Pucker lineup was the Big Pucker, it was actually the little ones that came first. The packaging as well as the size of the candy evoke Fleer’s Razzles from the time, but I can’t say how similar these would have been to that product.
Here’s the Little Puckers pack example which recently came to light (and which still contains the original candy):
Fleer – Little Puckers – candy package – circa 1974
I think Little Puckers is a stellar piece of 1970’s candy packaging with the crazy-but-simply-drawn characters, the Fleer logo-as-headgear, and the “sour power” call out. It’s a super gathering of groovy, fun elements.
Little Puckers must have been somewhat of a success for Fleer as they would eventually introduce a giant version called Big Pucker – a package containing one super-sized version of a Little Puckers candy:
Fleer – Big Pucker – candy package – mid-1970’s
Fleer’s Big Pucker reminds me a bit of their other giant-sized candy example, Ape-Sized Razzles, which were of course a supersized version of their best-selling Razzles:
Fleer – Razzles – I Love Ape Size Razzles – gum candy package wrapper – 1981
It’s great to finally uncover the original release of this sour-powered Fleer treat and I hope you enjoyed the glimpse back.
And that’s everything I’ve got to share on Fleer’s 1970’s Sour-Powered Puckers.
See you next time!
Now that is killer! I love every package shown. I do get a “Razzles” vibe, too, from the Little Puckers package. The Ape Size Razzles were one of my favorites as a kid –I bet it’s a tough package to get. These are so cool! Thanks for sharing the photos!
Man, that Little Puckers pack is incredible! It makes me think the candy was something like SweeTarts.
I ate Big Puckers all the time, from what I can remember it was more on the order of a Giant Chewy Sweetart but maybe partway between the chewy factor of that to a standard sweetart. They were fantastic and I liked far better than Sweetarts which I still love. I do not recall ever seeing the little Puckers but boy do I wish these were still available!