Author Archives: Jason Liebig

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+

Prohibition Lifesavers: When Butter-Rum was Butter-Yum!

Posted on March 1, 2012 by Jason Liebig

[UPDATE:  Timeline updated on March 4th, 2012] There are but a select few branded confections that can claim to have been around a century, and as of this year, Lifesavers is one of them.  For a collector, Lifesavers provide such … Continue reading →

Posted in Uncategorized | 6 Comments

Wacky Wednesdays – Dots n’ Shots edition.

Posted on February 29, 2012 by Jason Liebig

Happy Leap Day, everyone!  February 29th – a perfect day to launch Wacky Wednesdays. Long before I started collecting candy, I was collecting and sticking Wacky Packages.  But my love of both originated at the same time; during my early … Continue reading →

Posted in 1970's, 1980's, Gum | 8 Comments

Nude M&M’s?!? – A pair of my favorite Australian candy packages.

Posted on February 28, 2012 by Jason Liebig

I’ve been seeing a new commercial for M&M’s here in the United States that I’ve gotten quite a kick out of.  It features a new M&M’s character at a party; Ms. Brown, voiced by Vanessa Williams. Because her candy coating … Continue reading →

Posted in M&M's, Uncategorized | 4 Comments

Bub’s Daddy – A 70’s stick of bubble gum goodness.

Posted on February 27, 2012 by Jason Liebig

If you weren’t around in the 1970’s, you might think that Bub’s Daddy is a strange name for bubble gum.  If you were around then, you’ll likely recognize it as a colorful mainstay from the candy shelves of memory. Produced … Continue reading →

Posted in 1970's, Bubble Gum | 105 Comments

Oscar Sunday and a Hooray for the Hollywood candy bar!

Posted on February 26, 2012 by Jason Liebig

It’s Oscar Sunday, and on a night that celebrates the cinema, I’d like to celebrate a few pieces of candy packaging that have a Hollywood connection. In a way, so much of the vintage candy I talk about is connected … Continue reading →

Posted in 1960's, 1970's, Chocolate | 8 Comments

Tart ‘n Tinys – Because Paul Rudd demanded it.

Posted on February 25, 2012 by Jason Liebig

Cards on the table – Paul Rudd didn’t actually demand this piece on Tart ‘n Tinys, at least not consciously.  Subconsciously on the other hand…

Posted in 1970's | 6 Comments

Paul Rudd talking vintage candy with Jon Stewart today!

Posted on February 24, 2012 by Jason Liebig

I was already a Paul Rudd fan, so it was especially cool to see him bringing up some CollectingCandy.com favorites on today’s Daily Show with Jon Stewart:  Tart n Tinys, Bottle Caps, Choco’lite and Marathon bars. Not sure if the … Continue reading →

Posted in Uncategorized | 2 Comments

Oddball Spinoffs – Bit-O-Honey Edition

Posted on February 24, 2012 by Jason Liebig

These days, seeing special limited edition flavors of candy is a typical occurrence.  Just last night I came across Easter-themed packages of M&M’s Coconut and I’ve still got a bag of Candy Corn M&M’s in my fridge. Companies have been … Continue reading →

Posted in 1960's, 1970's, Uncategorized | 3 Comments

From the time-machine – Reed’s candy boxes from the 1970’s.

Posted on February 23, 2012 by Jason Liebig

When I posted about those 30-year-old unopened candy bars last week, I said that finding old candy wasn’t easy so you have to look for it wherever you can. Today’s post will illustrate that while vintage candy is exceedingly difficult … Continue reading →

Posted in 1970's, Hard Candy, Uncategorized | 18 Comments

Cellophane Struggles – Challenges of the See-Thru Stuff

Posted on February 22, 2012 by Jason Liebig

Cellophane – as a candy fan, it’s easy to love.  As a candy packaging collector – it presents  some challenges you have probably never considered. Cellophane was first conceived by Swiss chemist, Jacques E. Brandenberger in France in 1900, and … Continue reading →

Posted in 1970's, Uncategorized | 3 Comments