Author Archives: Jason Liebig

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+

Twelve Days of Christmas: Uncovering Wonka’s 1991 Christmas Boxes!

Posted on December 17, 2013 by Jason Liebig

I’ve often pointed out that where candy packaging is concerned sometimes tracking down a specific piece can be much like archaeology. Oftentimes you start without any hard evidence that a piece existed at all. Sometimes that first evidence is a … Continue reading →

Posted in Christmas, Holiday, Nestle, Wonka | Tagged , , , , , , , , , , , , , , , , , | 7 Comments

Twelve Days of Christmas: Hershey’s New Candy Cane Bar!

Posted on December 16, 2013 by Jason Liebig

Every year there are always new candy packages and products released for the Christmas holiday season.  One brand new item that I found particularly striking from the packaging standpoint was Hershey’s Candy Cane bar.

Posted in Christmas, Hershey, Holiday | Tagged , , , , , , , , , , , , , , , | 2 Comments

Twelve Days of Christmas: Jelly Belly’s Disney Christmas Packs!

Posted on December 15, 2013 by Jason Liebig

Over the last couple of years Jelly Belly has made an entry into the checkout isle size packaged candy market with 1.2 oz jelly bean packs – including holiday releases.  I first took note of them with their 2013 Halloween … Continue reading →

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Twelve Days of Christmas: A Quartet of Christmas Tootsie Roll Two-Packs!

Posted on December 14, 2013 by Jason Liebig

It’s always great to find a new holiday edition package for a classic brand, and I’m pretty sure I’d never seen any kind of Christmas package for Tootsie Roll two-packs before this year.   So today I’m going to take a … Continue reading →

Posted in Christmas, Halloween | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Twelve Days of Christmas: A Decade of Christmas Hot Tamales & Mike and Ike!

Posted on December 13, 2013 by Jason Liebig

This year the Just Born company has introduced a pair of brand-new designs for their holiday editions of Mike and Ike and Hot Tamales.  They’re both fun designs so I thought it was the perfect opportunity to review a few … Continue reading →

Posted in Boxed, Holiday | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

Twelve Days of Christmas: Gingerbread for 2013!

Posted on December 12, 2013 by Jason Liebig

Today we’re kicking off our 2013 Twelve Days of Christmas series with a look at some new gingerbread-flavored candy. Today’s post will showcase the great new limited edition releases of 2013 that all bring gingerbread flavoring into the mix.  Including … Continue reading →

Posted in Chocolate, Christmas, cookies, Holiday, M&M's, Mars, Uncategorized, Wonka | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

Happy 50th Anniversary Doctor Who – with Jelly Babies and More!

Posted on November 23, 2013 by Jason Liebig

Today the BBC celebrates the 50th Anniversary of the classic television show Doctor Who.  Like countless others around the globe, I’ll be sitting down the join the Doctor(s) for what I hope will be one of his greatest adventures yet.  … Continue reading →

Posted in 1970's, 1980's, British | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Australia’s Awesome New Wonka Bars for 2013!

Posted on November 21, 2013 by Jason Liebig

Wonka is one of my favorite brands so I take notice even when they release something really neat on the other side of the planet.  Such was the case when the Australia-New Zealand arm of Nestle released a quartet of … Continue reading →

Posted in Chocolate, Nestle, Wonka | Tagged , , , , , , , , , , , , , , , | 4 Comments

Leaf’s 1978 Star Wars-Inspired Bubble Gum – Space Wars!

Posted on November 19, 2013 by Jason Liebig

The confectionery world is one that is never too shy to jump on a trend or fad, and that was certainly the case with the Leaf company.  They were skilled at re-branding their standard gumball assortments into products that reflected … Continue reading →

Posted in 1970's, Bubble Gum, Gum | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments

Hershey’s 1992 Apple-A-Day Sweepstakes!

Posted on November 17, 2013 by Jason Liebig

Back in 1992, Hershey teamed up with Apple Computer to give away 365 Mac Classic computers to lucky consumers.  Today I’m featuring a marketing circular released as part of that Apple-A-Day Sweepstakes.

Posted in 1990's, Chocolate, Hershey | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment