Author Archives: Jason Liebig

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+

Brach’s-in-Bulk – Bite-Size and By-the-Bag – Old-School.

Posted on February 11, 2012 by Jason Liebig

Growing up, one of my favorite spots at the grocery store was the Brach’s bulk candy or Pick-A-Mix area.  Decades before the modern bulk candy sections of super-stores, Brach’s kept the old-fashioned general store feeling alive with their candy sales … Continue reading →

Posted in 1970's | Tagged , , , , , , , , , , , , , , , | 34 Comments

Cereal and Candy: Best of Breakfast Friends

Posted on February 10, 2012 by Jason Liebig

Though I am a candy wrapper and candy box collector, I’m also a cereal box collector.  Each hobby has it’s own wonderful quirks and qualities, and sometimes the two of those hobbies crossover. Marketers long-ago figured out that a kid … Continue reading →

Posted in 1970's, 1980's, Bubble Gum, M&M's | Tagged , , , , , , , , , , , , , , , , | 10 Comments

Tribute to the father of Lemonheads and Atomic Fireballs: Nello Ferrara 1919-2012

Posted on February 9, 2012 by Jason Liebig

On February 7th, Nello Ferrara, the man who brought us Ferrara Pan’s Lemonheads and Atomic Fireballs candies (and probably much more), passed away.   Due to this news, today’s post will be a celebration of two of his creations that were … Continue reading →

Posted in 1970's, 1980's, Boxed, Hard Candy | Tagged , , , , , , , , , , , | 4 Comments

Hot Tamales – The cinnamon center of my collector-heart.

Posted on February 8, 2012 by Jason Liebig

It was my nostalgic search for a vintage Hot Tamales box (as well as a 1970’s Marathon bar wrapper, but that’s another story) that would eventually lead me to become the passionate candy collector and historian I am today. As … Continue reading →

Posted in 1970's, 1980's, Boxed | Tagged , , , , , , , , , , , | 4 Comments

It’s called soft-chunk! Or when Bubblicious was “New!”

Posted on February 7, 2012 by Jason Liebig

Before I get to the subject of today’s post, I wanted to thank everyone for giving CollectingCandy.com such a terrific response yesterday.   Thanks for the Tweets, the site mentions, the comments, and the e-mails. I approached that first article with … Continue reading →

Posted in 1970's, 1980's, Bubble Gum, Gum | Tagged , , , , , , , , , , , , , , , , , , | 13 Comments

Big League Chew – Retrospective of an American Original

Posted on February 6, 2012 by Jason Liebig

PREFACE When I set out to launch CollectingCandy.com, my mission was clear: celebrate the history of candy packaging, its marketing, and the people behind it.  Sure, the title was Collecting Candy, but I felt that you didn’t need to be … Continue reading →

Posted in 1980's, Bubble Gum, Gum | Tagged , , , , , , , , , , , , , , , , | 42 Comments