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Tag Archives: 70’s cereal

Candy, Count Chocula and Halloween (Oh My!)

Posted on October 18, 2013 by Jason Liebig

Count Chocula: he’s one of the edgy rock stars of the cereal mascot world and because of that I thought he was also the perfect spokesman to feature for a Countdown To Halloween post.  And just to be clear; I’m … Continue reading →

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Posted in 1970's, 1980's, 1990's, Bubble Gum, Canadian, Chocolate, CountdownToHalloween, Fleer, Gum, Gummies, Halloween, Hershey, Holiday | Tagged 1970's cereal, 70's cereal, candy collecting, candy collection, candy collector, candy wrapper collection, candy wrapper collector, cereal box collecting, collectible, collecting candy, confectionery, confections, Count Chocula, General Mills, mascot, Monster Cereals, packaging, sweets, vintage candy wrapper, vintage cereal box, vintage cereal boxes, wrapper | 8 Comments
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    Who remembers the Bonkers! candy “Bonkmobile”? Who remembers the Bonkers! candy “Bonkmobile”? 

It was 1983, an age before immersive experiences and consumer activations were all the rage, and Lifesavers Inc. set out to promote their new fruit chew with something totally radical: a mobile fruit-themed fun house where kids would crawl over, through and around gargantuan faux fruit constructs. Upon completion of their journey, the visiting kids would be rewarded with free packs of Bonkers!

The Bonkmobile would travel across the country over the next two years, setting up in fairgrounds and shopping mall parking lots, delighting children with vibrant candy chews before apparently being decommissioned in late 1985.

Bonkers! candies themselves, in spite of these robust creative promotional efforts, would soon change ownership before eventually being discontinued themselves in the 1990s.

Bonkers! candy is only a vibrant nostalgic memory now but the legacy of its creative marketing and promotional efforts stands as worthy of remembrance as the candy itself.

Did anyone out there visit the Bonkmobile?

#1980s #80snostalgia #candyhistory #bonkerscsndy
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