Cadbury’s CurlyWurly Club Kit from 1982!

As a kid, and even as an adult, I’ve always appreciated a good fan club kit.  I fondly recall getting my Star Wars Fan Club Kit back in 1978 with all the goodies that came along with that first package.  Today I’ll be sharing the super-cool contents Cadbury’s CurlyWurly Club Kit from 1982.

Regular visitors to CollectingCandy might already know I’m a big CurlyWurly fan.  I’ve documented my passion for the brand in a pair of previous posts; here and here.  Over the next few days, I’ll be updating my CurlyWurly coverage with a number of new discoveries and additions, culminating in a new visual timeline of wrappers.  A big discovery for me was the topic of today’s post; the CurlyWurly Club Kit.

I was able to add this club kit to my collection just a few months ago, and as a big CurlyWurly fan it was exciting to see it pop up.  Before this one appeared on eBay, I wasn’t even aware of this kit or the CurlyWurly Club at all.  This one has all the appropriate fan club kit fixins, so let’s get to it.

First up is the mailer that the kit would have arrived in.  I’ve taken the liberty of obscuring the key details of the original owner’s identity:

UK – Cadbury’s Curly Wurly Club Kit – Mailer – 1982

The kit came with a nice four-page flyer that included a short comic as well as a cut-out mask. It appears that the intent was to send out follow-up newsletters every four months, but I don’t know if the club lasted past this initial offering.

UK- Cadbury’s Curly Wurly Club Kit – Brochure front – 1982

UK – Cadbury’s Curly Wurly Club Kit – Comic Page 1 – 1982

UK – Cadbury’s Curly Wurly Club Kit – Comic Page 2 – 1982

UK – Cadbury’s Curly Wurly Club Kit – Brochure Back – Curly Mask – 1982

Beyond the brochure, members would have also found a cool pinback badge/button in their kit:

UK – Cadbury’s Curly Wurly Club Kit – Member Pinback Badge Button – 1982

This is the fun little sticker sheet:

UK – Cadbury’s Curly Wurly Club Kit – Sticker Sheet – 1982

And finally, the last piece, but the key part of any fan club kit; a membership ID.

UK – Cadbury’s Curly Wurly Club Kit – Membership Card – 1982

And that’s everything – the full contents of the Cadbury’s CurlyWurly Club Kit from 1982.  I hope you’ve enjoyed the opportunity to see it in all its fun glory.

See you next time!

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s My Google Profile+
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10 Responses to Cadbury’s CurlyWurly Club Kit from 1982!

  1. Brandon says:

    Yes, that is fun! I remember feeling special, as a kid, to carry around any kind of “membership card” like that.

    I had seen the moose before but did not realize it was named Curly!

  2. Pingback: Catching Up With CurlyWurly! |

  3. Jason says:

    This and the beano club were the only 2 clubs i joined when i was a kid.

  4. Jason says:

    Oh and it didn’t pass by the initial stage. As i remember being disappointed that was all i got. but hey i was and still count myself as a member of the curly wurly club.

  5. Dave says:

    Me too; I’ve still got the badge … not sure about the card, though.
    Just this and the Dennis the Menace fan club. 🙂

  6. Mr H says:

    I remember a tale told by one of my friends regarding this club in adulthood.
    He’d apparantly excitedly joined the Curly Wurly Club and was looking forward to the regular updates that they promised. He only got one update because due to lack of popularity someone “upstairs” at Cadburys had decided to pull the plug on the Curly Wurly Club. So his first and last update was to inform him that the club was closing due to Curly Wurly going home/to the North Pole/being abducted by aliens or some other rubbish.
    He remembered feeling patronised and easily seeing through the crap excuse to close the Curly Wurly Club because it wasn’t that popular.
    Sadly he no longer has the letter.

  7. Ann Young says:

    I love curly wurlys, I promise never to chase a moose, and in return hope never to grow antlers. I will wear my moose mask wherever possible.

  8. Simine Head says:

    I too was a member of the Curly Wurly fan club and from what I recall we received a letter saying that Curly would be too busy training with the GB Olympics (1984?) team to carry on with the fan club, so it closed down. I don’t ever remember actually seeing Curly at the Olympics though, so maybe he wasn’t being straight with us. He’s probably dead now.

  9. David Collier says:

    I was a Curly Wury fan club member. I can’t remember when I joined exactly but it would have been in the early 1980’s. The one thing I do remember distinctly, however, was that I needed to send ten empty Curly Wurly wrappers with the application in a SAE in order to qualify. Does anyone else remember this? Anyway, I have enjoyed Curly Wurlies most of my life. I used to live in the UK until about 12 years ago when I moved to the Cayman Islands. I am pleased to report that our supermarket stocks Curly Wurlies and that my 9 and 4 year old kids love them!

    Are there any other international fans of Curly Wurly? I also wonder if there is any way that the fan club could be re-started?

    Best regards

    David Collier

    Cayman Islands


  10. David Hedley says:

    Marvin the Moose had to disband the club in 1984 as he had to coach the Olympic team. I still have the membership card somewhere. I just traveled from the USA back to England and found Curly Wurly’s in the minibar at the hotel and had to tell my daughter the story. I’m glad there are others out there, like me, traumatized by the implosion of a club upon which we built our 8-10yr old identities. Were there really 22,000 members, or were there really just 10 of us and the cards started at 22,000? Maybe we’ll never know. Still hurting from the pain. Wurlyless in Seattle…

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