Reese’s New Peanut Butter Pumpkin Design!

As a candy packaging collector, it’s always fun when a standard brand undergoes a packaging redesign.  The evolution of packaging design is one of the aspects of collecting that I find the most fascinating.  So it was with a great amount of collector-enthusiasm that I greeted the new Reese’s Peanut Butter Pumpkin designs on shelves this year.

For the past several years, Reese’s Pumpkins have been sold in a cool purple package with bats and a Halloween moon as the backdrop.

Hershey’s – Reese’s Peanut Butter Pumpkin – candy wrapper – October 2010

I’d become pretty accustomed to seeing that design each Halloween, and I’d often save a few in the fridge to devour over the winter.  Because of that, I knew them well.  So, when I spotted this year’s version, I immediately recognized it as something different.

Hershey’s – Reese’s Peanut Butter Pumpkin – candy wrapper – October 2012

While the central composition of the logo and pumpkin outline remains similar to the outgoing design, the rest of the wrapper has been more mainstreamed.  By mainstreamed, I mean that now the package looks much more like a standard Reese’s Peanut Butter Cup wrapper in color and composition.   While I’ll miss the outgoing look, I understand the value in having the Reese’s Pumpkin immediately recognized as a Reese’s product.

So, a package design has changed, and now the outgoing version becomes a vintage piece; one connected to a certain span of years.

And that’s everything I’ve got to share on Reese’s new Peanut Butter Pumpkin package designs.

One last image to share – just something I had leftover from last year.  It’s the groovy multi-bag for Halloween Reese’s Miniatures:

Reese’s Miniatures – Halloween – 11oz multi-bag candy package – October 2011

And that’s really it for today.  See you next time!


Today’s post has been part of’s Countdown to Halloween.  To check out other sites celebrating Halloween all month long, check out the official Halloween Countdown site.

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s My Google Profile+
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2 Responses to Reese’s New Peanut Butter Pumpkin Design!

  1. Dig Sandy says:

    Are the Halloween Reese’s in these cool packages pumpkin-shaped? I imagine so, otherwise no need to call so much attention to it on the package? I’ve just never tried the Halloween version. If it is pumpkin-shaped, that would be awesome!

  2. Pingback: Reese’s Halloween Pumpkins — Revised & Revisited! |

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