As a candy packaging collector, it’s always fun when a standard brand undergoes a packaging redesign. The evolution of packaging design is one of the aspects of collecting that I find the most fascinating. So it was with a great amount of collector-enthusiasm that I greeted the new Reese’s Peanut Butter Pumpkin designs on shelves this year.
For the past several years, Reese’s Pumpkins have been sold in a cool purple package with bats and a Halloween moon as the backdrop.
Hershey’s – Reese’s Peanut Butter Pumpkin – candy wrapper – October 2010
I’d become pretty accustomed to seeing that design each Halloween, and I’d often save a few in the fridge to devour over the winter. Because of that, I knew them well. So, when I spotted this year’s version, I immediately recognized it as something different.
Hershey’s – Reese’s Peanut Butter Pumpkin – candy wrapper – October 2012
While the central composition of the logo and pumpkin outline remains similar to the outgoing design, the rest of the wrapper has been more mainstreamed. By mainstreamed, I mean that now the package looks much more like a standard Reese’s Peanut Butter Cup wrapper in color and composition. While I’ll miss the outgoing look, I understand the value in having the Reese’s Pumpkin immediately recognized as a Reese’s product.
So, a package design has changed, and now the outgoing version becomes a vintage piece; one connected to a certain span of years.
And that’s everything I’ve got to share on Reese’s new Peanut Butter Pumpkin package designs.
One last image to share – just something I had leftover from last year. It’s the groovy multi-bag for Halloween Reese’s Miniatures:
Reese’s Miniatures – Halloween – 11oz multi-bag candy package – October 2011
And that’s really it for today. See you next time!
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Today’s post has been part of CollectingCandy.com’s Countdown to Halloween. To check out other sites celebrating Halloween all month long, check out the official Halloween Countdown site.
Are the Halloween Reese’s in these cool packages pumpkin-shaped? I imagine so, otherwise no need to call so much attention to it on the package? I’ve just never tried the Halloween version. If it is pumpkin-shaped, that would be awesome!
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