I’ve got a wedding to go to today, which means several hours of driving, and not much time for candy. Before I embark I wanted to share a fun offering from my bubble gum files. Submitted for your viewing enjoyment today is a great package for Fleer’s Cherry Blast bubble gum, from 1977.
Cherry Blast was part of a series of wide pack bubble gum offerings that Fleer put out in the 1970’s and 1980’s. Each one had a unique theme and design, and I’ve got a few I’ll be sharing in upcoming posts.
The example of Cherry Blast that I have comes out of the Gum Books – a pair of gum wrapper scrapbooks kept by a Southern California woman in the 1970’s and 1980’s. The two gum books were first discovered by my pal Dan Goodsell and spent over a decade in his collection before making their way to me.
You’ll note some damage on the back of this wrapper as well as residue of double-sided tape (one piece inscribed with the year this was sold). Looking over the pair of gum wrapper scrapbooks, it’s clear that the books were upgraded or reorganized at least once, requiring taped-down pieces to be removed and re-taped. It’s unfortunate this wrapper was damaged in this way, but it still looks great. Even damaged, I’m grateful to have this example so I can share it with you today. I think it’s pretty awesome.
Here it is:
Fleer – Cherry Blast bubble gum – candy package – 1977
I love the cherry mascots exploding out of some kind of stick of dynamite. Great stuff.
I gotta get on the road early so I can make a few off-the-beaten-path gas station stops on the trip – you never know, maybe I’ll find some discontinued treasures on their dusty candy shelves.
And that’s everything for today. See you next time!
