As a kid, I never bought into the idea that raisins were, in fact, “nature’s candy”. To ten-year-old me, they were some scary dried-up fruit. But as I’ve grown older I’ve warmed to the “nature’s candy” idea, and I’ve certainly gained an appreciation for their raisin-representatives, The California Raisins. Today, I’m going to share examples of packaging featuring these musical mascots.
First up is a package that was probably found in the candy isle in smaller stores and spots like 7-Eleven – it’s Champion Raisins:
Next up is the package that originally prompted me to do this post. I found this package at a gas station in upstate New York, and I was surprised to see the California Raisin character on it, as I hadn’t noticed them on packaging in many years.
Finding that package led me to doing a search through my recent archives, which turned up this Sun-Maid box with a California Raisin on the top flap:
The height of the California Raisins fame was the late 80’s, and I have couple more items from that period, so I thought I’d include them. First up is a cereal box:
Finally, something that’s not a piece of packaging , but it’s where I pulled today’s title image from. It’s the cover of an issue of Scholastic’s Dynamite Magazine, and I thought readers would appreciate seeing it:
Of course, this post wouldn’t be complete without a listen:
That’s everything I’ve got to share today on the musical mascots of “Nature’s Candy”. I hope you enjoyed the look.
See you next time!
The California Raisin Marketing Board is still out there pushing their raisin agenda! Who knew? I ran into them and a lone mascot at the Great American Pie Festival a few months back in Celebration, Florida. It was great seeing them out and about!
My mom ate these candies nonstop while I was a kid and I have grown to love them myself. She always begs her Wisconsin friends to ship more out and everytime I can’t stop myself from digging into one of her secret stash! Please bring them back!