Razzles: Revised and Revisited!

One of the things I’ve often stated here on the site is that I love how collecting candy is always providing new discoveries.  In the spirit of that, today’s article is about a pair of recent surprises related to one of my favorite brands — Razzles.

Back on April 2nd, I posted my All About Razzles piece.  When I did, I’d assumed it was as extensive and as thorough as it could be.   But in the few short months since that article went live, I’ve had two major Razzles-related revelations.

The first discovery came from this 1975 Fleer trade ad, which featured a flavor of Razzles I didn’t know they had ever produced.

Fleer – Razzles Sweepstakes – trade ad – January 1975

Of the three packs shown, I’d never seen the Cherry variety before.  It’s pretty great with it’s fun cherry mascots.  And, as with all things like this – it’s now on my hunting list.

Fleer – Razzles Cherry – isolated image from trade ad – 1975

The next discovery came when a gum-collector friend of mine turned up yet another single-flavor Razzles pack that I’d never seen.   This time, it was a Razzles Grape pack from a little earlier — 1973:

Fleer – Razzles Grape pack – Great New – candy gum package – 1973

Seeing that 1973 Grape pack was quite a shock, especially coming so quick on the heels of discovering that 1975 Cherry variety.  With those two significant new additions to share, I knew it was time to post a Razzles update, hence today’s article.

I didn’t expect I’d be coming back to this brand so soon, but where candy history is concerned you never can tell what’s going to pop up.   And so, with some excitement, I can share with you my newly-revised Razzles timeline.  Here it is:

CollectingCandy Razzles revised timeline – July 31st 2012

And that’s all for today.  See you next time!

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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2 Responses to Razzles: Revised and Revisited!

  1. JON MANKUTA says:

    GREAT JOB! Thanks for the updated timeline!

  2. Brandon says:

    Very cool! I’d love to find some of those 1975 packs.

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