Though I mostly focus on all-things-vintage with regard to candy, I still do collect and celebrate current candy packaging and at their related promotions. Yesterday, my brother informed me that he had found a fun new promotion on the packages of Mike and Ikes. When he showed me images of the boxes, I thought for a moment someone had met a celebrity and had them autograph the boxes, but I was wrong.
Just Born has set “Mike” and “Ike” onto a bit of a friendly competition – and I’m curious as to where it might be heading. Let me show off the full boxes so you can see what I mean:
Here are the messages they’ve left for consumers and fans, in reference to one another:
I would have liked to have seen the separate “Mike” and “Ike” boxes get their own separate flavor assortments, but it’s still cool, and avoids the confusion that would inevitably follow a division of flavors.
I have to say, I always enjoy when companies play with their brands like this. Though it’s quite a different promotion, I was also a fan when M&M’s lost their colors.
That’s all for today’s look at the “Mike” or “Ike” promotional packaging that I just spotted this weekend. I would like to mention that I’m working on an expansive look back at the Mike & Ike brand, as well as the range of Just Born products. It’s a huge amount of research, but when I get there, you’ll find it here.
Tomorrow I’ll be going back to the vintage, so stop by and check it out.