My Year in Collecting: 2017!

While most folks do their 2017 “year in review” type editorials in December or January, mine tend to slip to February and in the case of this year and last, the month of March.  Even so, I’m wonderfully-excited to share the highlights from my previous collecting year, having created a colorful retrospective collage of extra-groovy pieces I’ve added to my archives over the previous twelve months.  Make the jump to check it out!

I first started doing these retrospective collages eight years ago, when I initially looked back at my “2009 year in collecting”.  Back then, I was sharing them on the Flickr image sharing site.  It would be a couple more years before would launch in February 2012 (becoming the new home to most of my collection-related content sharing), and these year-end articles would become one of my favorite traditions and posts I looked forward to assembling each year.

These retrospective posts showcase what are, to my eye, some of the neatest pieces I’ve picked up during the previous twelve months.  Typically, they’re comprised of vintage confectionery packaging pieces I’ve been hunting for, for years.  But sometimes they’re an item I never knew existed or in rare cases something I picked up new at retail.  And there are also always a few non-candy packaging pieces that make their way onto the list as well.

My year in collecting is so much more than just these highlights of sought-after pieces, so this year I’ll also be sharing some of my “new candy shopping haul” photos from 2017, as I believe they convey an image of how intense, challenging and fun it can be just keeping up with “the new stuff”.  Because while I’m all about the history and the vintage material, I’m also committed to tracking the new history as it is created.  I think you’ll dig their inclusion this year.

In addition, I’m going to share a clip from the television show project I hosted and helped create this past year, as it was a huge part of my 2017 and it is something I’m immensely proud of.

And without further ado, here is my Year in Collecting, 2017 edition!’s Year in Collecting – 2017

And here’s an oddball one that didn’t get incorporated into the collage, but was certainly a highlight for me.  A 1980’s McDonald’s “Super Size” plastic cup:

McDonald’s Super Size plastic drink cup triptych – 1987

Reflecting on these special pieces from 2017, I feel that it was weighted more on pre-war wrappers than my typical retrospectives have been, and I can’t point to exactly why that is.  I think it was just that a number of finds containing them showed up out in the world during the year, so there were more opportunities to acquire pieces from that era.

With many older pieces showing up, it was great to flesh out some of the Denver Sandwich brand packaging history this past year – there are four different wrappers represented in the collage, each one from a different period in the brand’s ownership evolution [Patterson-Branford, Redel’s, Sperry and Pearson’s].   On the more recent side of things, I was thrilled to finally acquire a set of the 10th Anniversary Wonka Nerds boxes, and some of the late 1990’s Mike and Ike flavor boxes that had, until now, proved very tough to track down.

As I alluded to earlier, I’ve even included a group of wrappers that were new in 2017.   Those are the Mast Brothers chocolate bars inspired by Jim Henson’s Fraggle Rock characters – created as backer rewards for the Kickstarter campaign supporting the Jim Henson exhibit at the Museum of the Moving Image, right here in Queens in New York City!

Fraggle Rock-inspired Mast Brothers chocolate bars – for Museum of the Moving Image Jim Henson Exhibit Kickstarter Rewards – 2017

Fraggle Rock Mast Brothers – back label – 2017

There is a story behind every one of the pieces represented in this year’s post.  But perhaps the greatest single acquisition (and my favorite story) for my collection in 2017 was for an item I’d been searching for since I first learned of its existence just six years ago, a box for Just Born’s “Cinnamon Apple” from 1979.

Just Born – Hot Line to Bigger Profits trade ad featuring Cinnamon Apple – 1979

This one came from a group of previously misplaced pieces in the possession of fellow collector and friend, Leonard Kallok.  They were nearly lost in a house fire with the plastic pages they were housed in showing signs of melting when they were recovered.  But the items contained inside somehow survived unscathed, allowing me to add this unusual and short-lived piece to my archives.  Here it is:

Just Born – Cinnamon Apple – 1 1/4 oz candy box – 1979

That Cinnamon Apple box may not have the nostalgic or obvious visual appeal of many of the other things I’ve shared today, but to me it is the find of the year – a “white whale” I’d been actively seeking for nearly six years and one that I presumed I might never find an example of.  It doesn’t get much better than that.

One other super-unexpected addition to my historical archives is especially shocking as I had only written about it earlier in 2017 – the story of the Charms Blow Pop “square pack”.  That article focused on the Blow Pop “square pack” from the 1970’s, but as part of that product’s lineage, I looked back further to the earliest iteration of Charms pre-Blow Pop candy/bubblegum merging, then called Charms Bubble Candy, which I knew about from this 1967 candy industry trade ad:

Charms Bubble Candy Trade Ad – 1967

Knowing this material as I do, I had assumed that I would never find an example of Charms Bubble Candy packaging surviving today.  But thanks to a great spot of luck, I was able to add this Charms Bubble Candy foil wrapper to my archives just eight months after publishing that original article.   A special piece of Blow Pop confectionery history that I find truly amazing, and here it is:

Charms Bubble Candy – 1oz foil candy wrapper – 1967

2017 was also the year where a lifelong dream and personal ambition of mine connected to all of this fun stuff was realized in the form of getting to host my own TV show.  I’ll be sharing more of the details about that at another time but for now here’s a five minute highlight clip of what I helped bring to TV screens across America in 2017!  Hooray!

That show was a tremendous joy to make, and I aim to do more of that kind of work in the future.  So stay tuned for more on that!

Next up is a look at all of the previous “Year in Collecting” retrospectives I’ve done in ascending chronological order from my very first edition covering 2009.  Following these, I will be sharing a selection of photos from some of my largest (and in some cases most ridiculous) “new candy shopping hauls” from the 2017 calendar year.

2009_My Year in Collecting 2009

2010_My Year in Collecting 2010

2011_My Year in Collecting 2011

2012 Year in Collecting

2013 – My Year in Collecting 2013

2014_My Year in Collecting 2014

2015 Year In Collecting

2016_My Year in Collecting 2016

I never tire of looking back at those colorful collages.  Every one of them contains so many stories from the years in question.  Some of those stories are about the pieces themselves, but many more are tales about the people who brought them to me or that I acquired them from and so forth.

Investigating and documenting the history of this genre of pop culture consumer packaging and branding can sometimes be a solitary endeavor.  There are many hours of scanning, photographing, sorting and cross referencing and so on – all largely done by myself surrounded by my archives and materials here in my office.  But the whole endeavor is most satisfying when it puts me in touch with people outside of my humble world.  Sharing stories of saving wrappers or discovering them, of helping someone understand a brand, connecting with a fellow collector, or reminding someone of a childhood favorite – it’s about the interactions and the people as much if not more so than it is about the physical items themselves.

So with that, I’m going to close out this year’s edition of “My Year in Collecting” with the new addition to this year’s post – a look at “the new stuff”.

Below I’ll be sharing a selection of some of the myriad confectionery pieces I’ve picked up new at retail in 2017.  Going out and getting the new stuff at retail is a fun way to keep up with the new confectionery history as it is being created even if it can get… a little crazy at times.  But I think it’s all “crazy in a good way”.   So here are some of my best 2017 candy shopping hauls!!!

Canadian Candy shopping haul – May 28 2017

Candy shopping haul – September 22 2017

Candy shopping haul – September 16 2017

Candy shopping haul – October 22nd 2017

Candy Shopping Haul – May 28 2017

Candy shopping Haul – May 21st 2017

_Candy Shopping Haul – June 4 2017

Candy Shopping Haul – July 22 2017

Candy Shopping Haul – July 16 2017

Candy Shopping Haul – December 2017

Candy Shopping Haul – December 18th 2017

Candy Shopping Haul – December 17th, 2017

Candy shopping haul – August 20 2017

Canadian candy shopping haul – October 21st 2017

It’s all a bit of wonderful colorful madness, don’t you think?  But as crazy as it might seem by looking at those photos, it’s also tremendous fun and all of it combined has led to some wonderful adventures and many new friendships along the way.  So I wouldn’t trade in my brand of pop-cultural-confectionery madness for anything.

And that is everything I’ve got to share from my “2017 Year in Collecting!”   What an amazing year it was… but I’d best get back to work on my 2018!  So goodbye for now and I will see you next time!!

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s My Google Profile+
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12 Responses to My Year in Collecting: 2017!

  1. Jay says:

    Heads up to those who want a closer look at the pics. Right click, “View image” then right click to zoom in.

  2. Brandon says:

    Congrats on another stellar year — and thanks for sharing your collection with us!

  3. Marcy says:

    Cool. What should I do with my original MM when they went black and white. I kept double sealed bags.

  4. charles says:

    A masterful selection of items. Some of the candy and cereal I enjoyed years ago, others I am trying to find for my own collection. In one year you found both Sir Grapefellow and Baron von Redberry? Whew!

  5. Bryan says:

    I hope you continue to add new posts. I look forward to reading what you are up to in candy collecting. I am still fascinated by it, and have started looking on ebay to see what is out there. Maybe I will start collecting!

  6. Ben Delgado says:


  7. Darren Keathley says:

    Hi Jason, I have about 8 to 10 unopened packs of M&Ms in the old school plain packaging before they changed to milk chocolate back in 2000. I cannot find any info about these.

  8. Darren Keathley says:

    why was my comment removed?

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