Following the lead from yesterday’s Leaf Gravel Gum post, we’re going to point toward the upcoming holiday with a look back at a sales brochure for Leaf’s Easter candy lineup from 1974. Make the jump to check it out!
This is a sequel of sorts to when we covered Leaf’s 1971 Easter Favorites a few years back, and it’s a wonderful worthy follow-up. This sales brochure has a lot of wonderful visuals and data to share, so lets get right to it:
Leaf Easter 1974 sales brochure – Page 01
Here are a few close-up highlights from that page. These mini cartons are just beautiful, and I’d love to eventually find one or two of them for my collection. For now at least I have these photos:
Leaf Easter 1974 sales brochure – Page 01 – Highlights
Leaf Easter 1974 sales brochure – Page 02
Leaf Easter 1974 sales brochure – Page 02 – Highlights
Leaf Easter 1974 sales brochure – Page 03
Leaf Easter 1974 sales brochure – Page 04
Leaf Easter 1974 sales brochure – Page 05
Leaf Easter 1974 sales brochure – Page 06
And here are the supplemental sales materials from this Easter packet:
Leaf Easter 1974 – Features – sales supplemental – Page 01
Leaf Easter 1974 – Features – sales supplemental – Page 02
Leaf Easter 1974 – Features – sales supplemental – Page 03
Leaf Easter 1974 – Features – sales supplemental – Page 04
Leaf Easter 1974 – Features – sales supplemental – Page 05
Leaf Easter 1974 – Features – sales supplemental – Page 06
And that’s the complete contents of the packet. It’s always fun to uncover sales materials like this because they’re so hard to come by and you typically cannot find the material contained in them anywhere else. They allow us to really get a clear snapshot of a manufacturer’s product line and because of that I consider them priceless pieces of confectionery history.
And that’s everything I’ve got for today. If you celebrate the holiday, have a Happy Easter this weekend and I’ll see you next time!
Wow Jason, that was really great! Love those small cartons – The colors, the font, everything about them. I’m learning that Easter treats were much more diverse than I recall, or my mom just had a thing for hollow chocolate bunnies & eggs.
Love the design on that carton!
Those product spec sheets are incredible.
Hi! I just ran across your blog. It brings back awesome memories!
Did you notice the side of the packaging of item number 688, “Peacock Eggs Single Tray,” has the word PEACOCK misspelled as PEACOK? I wonder if someone at Leaf caught that before the product went into production.
Good eye, Jackie. I don’t know that we’ll ever know for sure, at least until one of the packages surfaces, and if it has the misspelling, then we’ll know. 🙂
The lollipop flowers, accent dots, and repeating circle theme featured on the cover/throughout is sincerely lovely/cool. I dig the way the artist incorporated the ‘flower stems’ into the panel border in the interior artwork. Love it – Go ’70s!
Thank you very much for sharing!